Remove Branding Remove Groups Remove Innovation Remove Millennials
article thumbnail

Deep Dive: Travel, Hospitality Get A Millennial Makeover

PYMNTS

Millennials have long been sought-after travel and hospitality customers, partly because they are perfectly placed to seek such experiences. This unique status creates both opportunities and challenges for firms in the space, as millennials search for the experiences they crave. Furthermore, millennials are set to spend $1.4

article thumbnail

Reynolds CEO: Recreating Grocery’s Home Goods Aisle For The Millennial

PYMNTS

In 1910, the world of foil enjoyed its most important historical innovation: The Swiss figured out how to make it out of aluminum instead of tin. In 1947, Reynolds Group Holdings began mass manufacturing it for home use. We see consumers try our product, and we see repetition back to the brand in the vast majority of cases.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done. The promotion started Sept. found that 54.6

Branding 183
article thumbnail

Millennials Are Facing Their Second ‘Once-in-a-Lifetime’ Financial Crash

PYMNTS

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

article thumbnail

Are Millennials Really Killing Canned Tuna, Too?

PYMNTS

The millennial path of destruction allegedly continues, with those young consumers now taking blame for the decline in the popularity of canned tuna — a product that joins a casualty list that already includes diamonds and restaurants such as Applebee’s. Before we get to that, let’s review the newest charges leveled against millennials.

article thumbnail

BNPL Is Poised To Light Up The COVID Holidays With Affordability

PYMNTS

Debatably the most impactful payments innovation of recent years — and that’s saying something — BNPL is having a massive impact on retail, as evidenced by the proliferation of brands and the steady flow of venture capital to players that are defining the space. Bridge Millennials Crossing Over To BNPL. Like their love of BNPL.

article thumbnail

How Verishop Is Using BNPL To Enable More Convenient Shopping

PYMNTS

Millennials have matured financially, but many remain wary of using traditional credit to buy even routine or small-ticket items. How Millennials Are Driving BNPL Growth. Verishop targets consumers aged 25 to 45, a demographic that encompasses older millennials with more disposable income and the youngest of Generation X.