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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition.

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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

PYMNTS

But as of this week, the phrase is getting a modern, digital upgrade thanks to combined efforts of Burger King and Chinese-based short-video social media site TikTok. We are investing in our digital channels and are always looking for innovative ways to engage with guests,” the company said in a statement.

Branding 222
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How Tech Innovators Are Enabling Contextual Commerce Experiences

PYMNTS

In the highly connected digital age, consumers are interacting with a multitude of social media sites as well as apps and connected devices. Simply said, contextual commerce occurs when a consumer sees a product on a smart device or social media feed (and even a recommendation from a friend) and buys the product.

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.

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Unveiling the New Perficient People Promise

Perficient

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?”

Community 520
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TikTok Dives Deeper Into Corporate Marketing

PYMNTS

Owned by Beijing-based tech giant ByteDance, TikTok on Thursday (June 25) rolled out TikTok For Business , which it describes as “our global brand and platform that is home to all current and future marketing solutions for brands.”. Brands are an important part of the TikTok experience,” Puris noted.

Marketing 207
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Snap Launches Partner Program To Help Brands Create AR Lenses

PYMNTS

19) a partner program aimed at making it easier for brands to use and pay for augmented reality (AR) lenses. Snap ‘s lenses enable brands to superimpose content directly onto users’ faces and/or around them, resulting in branded content getting mapped into personal content, noted the report. and followed by the U.K.,

Branding 190