Remove Branding Remove Examples Remove Marketing Remove User Experience
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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

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New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth. “It’s

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SAFE Credit Union Brings Targeted Marketing To An Increasingly On-Demand World

PYMNTS

Member expectations for a really wonderful and seamless user experience in the digital space translate to that same expectation from SAFE.”. SAFE has been delivering on-demand experiences since 2016, when it launched a targeted marketing function on its mobile app. “Now, all of that is affecting SAFE as well.

Marketing 131
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Mobile Order-Ahead Sector Goes All-In On AI

PYMNTS

Advanced AI means reducing chargebacks, saving inventory, maintaining brand loyalty and spending more time managing the lunch rush than worrying about fraud.”. To illustrate how AI adoption is playing out in the field, the November Mobile Order-Ahead Tracker® contains a deep dive on the efforts of the Colorado-based Boston Market chain.

Mobile 289
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YouTube Continues to Dominate the Video Results in Google

Perficient

For example, in the Google results we saw for the query “12 angry men,” the Google search results displayed a video widget in position three in the search results. Here are example screenshots of each type of result. For example, if an advertiser bid $1 and had a 2% CTR, and a second advertiser bid $0.50 Featured Snippet.

Video 520
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Germany’s Home Startup Lands $12M To Expand Housing Rental App

PYMNTS

The company plans to use the financing for product innovation and market expansion. This latest round of investment will help us to serve more landlords in more cities and significantly improve the tenant experience, enabling us to build the first housing brand that both tenants and landlords love.”.