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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction.

Meeting 443
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Iterative Design for Quick Turn-Around Projects

Perficient

Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen.

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New Canadian Digital-Only Bank Banking On User Experience

PYMNTS

The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth. “It’s

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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.

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Venmo's Esch On Designing A Cool Physical Card For Mobile App Users

PYMNTS

In addition to price, reward structure and credit line assignment, Venmo wants to add a fourth advantage: user experience. He said that’s an addition and Venmo is uniquely well-placed to offer, because the app isn’t a card brand trying to create a digital experience for customers. Instead, Venmo’s entire DNA is digital.

Cards 313
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Subscription Commerce Conversions Hit Highest Level In Over A Year

PYMNTS

“This measured improvement in merchants’ ability to convert subscribers underpins their willingness to offer features that improve overall user experience. Our research suggests that the top 20 subscription merchants are the most likely to provide features that allow users to either change or cancel their subscriptions, for example.

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Bye Bye Bougie: Curtsy Offers Closet Strategies For Gen Z

PYMNTS

One area where Curtsy has tried to update the reselling process is by reducing the friction that users experience on other re-selling platforms, such as listing, selecting options, photographing your stuff, and then pricing it, followed by fulfillment on the backend after a sale goes through. Building The Brand.

Strategy 192