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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Bank Value: Here is a Better Way to Calculate and Manage

South State Correspondent

Banks often don’t know who their most profitable customers are, and if they do, they ignore the basics of targeting those customers and prospects with marketing, sales, and product management. This brand relation is similar to customers who refer friends and family members to the bank or use their bank for gifts.

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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Except for Macy’s and Nordstroms, all other brands did better (or less bad) on the internet channel versus the store channel. For many of these brands, balancing store versus online inventory must have been a big challenge. This customer satisfaction data highlights the need to get digital transformation right.

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Luxury Brands Like Bulgari And Louis Vuitton Embrace WeChat In China

PYMNTS

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100
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Deep Dive: Charting The Course Of An Evolving Subscription Market

PYMNTS

One of the more notable subscription success stories to emerge out of the pandemic is Peloton , the fitness brand known for its connected exercise bikes and, more recently, its subscription class offerings. The company saw revenues grow by 66 percent in the fiscal third quarter to $524.6 million, fueled by a surge in new subscribers.

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How The Gig Economy Is Igniting Spend Management Innovation

PYMNTS

That was, of course, predictable — people would get gift cards in lieu of a physical gift, and recipients redeemed those cards in the first few weeks after their receipt. Before CEO Toffer Grant founded PEX , he worked in the world of prepaid cards (gift cards in particular), where Christmas was the biggest challenge of every year.

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From CRE to Corporate Culture – BIG Ideas from 2020 ThinkBIG: Manage Risk. Drive Growth.

Abrigo

The banking industry has faced many challenges in 2020, from transitioning to CECL, managing Paycheck Protection Program loans, and navigating an unprecedented economic recession. More than 500 banking professionals across the country gathered for a two-day 2020 ThinkBIG: Manage Risk. Plan for new technology and innovations.