article thumbnail

[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
article thumbnail

Andreessen Horowitz To Offer Free Course On Crypto

PYMNTS

Venture capital firm Andreessen Horowitz is offering a course to help entrepreneurs better understand blockchain technology and cryptocurrency companies, according to a report by CNBC. Dixon said the free course is being offered with “no strings attached,” and that no companies will need to give up any equity stake to take part.

Course 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Visa, Olympics Team Up For Athlete Financial Literacy Courses

PYMNTS

The courses are on a variety of topics, including digital payments, and how to deal with the Japanese cashless mandate and the country’s payments ecosphere. There’s also a course on how to build a social media brand in front of the games.

Course 130
article thumbnail

Lucky Brand Starts Chapter 11 Proceedings, Seeks Sale

PYMNTS

Lucky Brand has started proceedings under Chapter 11 to help pave the way for a sale and decrease its debt load brought about by recent difficulties with the inclusion of the pandemic. In addition, the retailer said new Authentic Brands Group LLC subsidiary ABG-Lucky LLC will buy all of its intellectual property assets.

Branding 136
article thumbnail

Forget Twitter And Instagram, Big Brands Are Moving To TikTok

PYMNTS

To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag. Consumer brands are signing onto the platform as well. Will TikTok attract more and more big brands?

Branding 222
article thumbnail

Snap Launches Partner Program To Help Brands Create AR Lenses

PYMNTS

19) a partner program aimed at making it easier for brands to use and pay for augmented reality (AR) lenses. Snap ‘s lenses enable brands to superimpose content directly onto users’ faces and/or around them, resulting in branded content getting mapped into personal content, noted the report. and followed by the U.K.,

Branding 190
article thumbnail

Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146