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To Flip or Not to Flip: Why Are Payment Card Issuers Still Asking This Question?

Gonzobanker

The time has come for some truth on the world of payment card flips. disrupted banks’ income on debit cards. had in 2011, they’re likely to see an 18% to 25% volume shift from signature to PIN card transactions by the end of 2025. And the threat of disruption on credit cards looms large. What interchange differential?

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Corporate Cards Tackle Industry-Specific Pain Points

PYMNTS

Commercial cards continue to explore more use cases to optimize spend for businesses, from accounts payable (AP) to employee travel and expense management. Increasingly, the corporate card industry is also looking at ways to take advantage of the unique challenges in particular industries. Mastercard Expands EU Biz Card Offerings.

Cards 141
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Uber Launches No Annual Fee Branded Credit Card

PYMNTS

Ridesharing company Uber announced news of the launch of its Uber Visa Card, which is a credit card with no annual fee. In a blog post , the company said it created the card with its riders in mind after speaking with them about how and where they spend their money and what they want from a credit card.

Branding 109
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RetailMeNot Launches 4-Day Discount Shopping Event As Retail Sales Rise

PYMNTS

RetailMeNot , the Texas-based company that operates coupon websites, announced “Rebound with RetailMeNot,” a four-day event featuring deals from a variety of popular stores. Some brands will offer as much as 20 percent cash back, RetailMeNot said. economist at Oxford Economics, told AP.

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From Retail To Restaurants, Holiday Gift Card Sales Are Hot

PYMNTS

In a year that’s been filled with lifestyle changes, personal pivots and business adaptations, 2020 may also go down as the year of the gift card as studies show an outsized increase in sales leading up to the busy holiday season. InMarket’s data also showed customers were spending about 17 percent more on gift cards in 2020.

Cards 160
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How Co-Branded Credit Cards Evolved From The Early 1900s Department Store

PYMNTS

Then, in the 1920s, gas stations such as Texaco took the idea and created a payment system closer to modern-day credit cards by offering customers pieces of paper that were the size of playing cards, setting a standard size for cards. These gas cards became more important during the oil embargo in the 1970s.

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