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Using Data For Bank Event Lead Generation

South State Correspondent

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. Here, we highlight an effective tactic and provide banks with a framework for how to evaluate and choose events.

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Celebrity Event Planner Colin Cowie On How ‘Hospertainment’ Can Save The Events Business

PYMNTS

It hasn’t been a good year for hospitality and events, with the pandemic shutting down travel, large gatherings, venues and the desire to be physically close to other people. Celebrity Event Planner Colin Cowie of Colin Cowie Lifestyle said the industry has to pivot to survive. Social events, he noted, are a different animal entirely.

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eCommerce May Save Fashion Week Events In 2020

PYMNTS

It just might turn out to be the saving grace for many events as the COVID-19 virus scatters plans and people. It joins other events forced to postpone or cancel, including fashion weeks in Shanghai, Beijing, Seoul, Bologna and Geneva. This season, Shibata will place orders from Japanese brands online.

Branding 230
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Authentic Brands Could Buy Arcadia Group And Debenhams

PYMNTS

Authentic Brands is said to be in talks with Debenhams and Arcadia Group administrators, with unnamed sources claiming that the retail company is mulling a bid for the Sir Philip Green retail empire and the retailer, Retail Gazette reported. Arcadia Group is the owner of Evans, Dorothy Perkins, Burton, Topshop and others.

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Taking your brand on the road

ABA Community Banking

Whether sponsoring large-scale events or supporting local-level initiatives, banks can strengthen their brand presence and attract new customers while demonstrating a genuine commitment to the well-being of their communities. The post Taking your brand on the road appeared first on ABA Banking Journal.

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eCommerce Media Gets Its Own Upfront Event

PYMNTS

CEO Dirk Van de Put said at the 2020 RBC Capital Markets’ Consumer & Retail Conference that by placing ads that are “very relevant to the moment” for numerous brands – such as Oreo and Cadbury – the company is reflecting evolving consumer habits. eCommerce media is also getting something of an upfront event.

Retail 151
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221