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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. As a baseball card collector since childhood, I remember when eBay opened its URL back in 1995. Baseball card heaven for both buyer and seller.

Branding 472
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BurgerFi and Anthony's launch co-branded Visa rewards card

Payments Dive

The card offers customers 3% cashback on all purchases at any of the restaurant brands’ 185 locations.

Branding 195
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Millennials (Still) Don’t Like Card-Branded Mobile Wallets

Bank Innovation

Millennial consumers still prefer third-party money transfer systems, such as PayPal, over card-branded (e.g. More than half (52%) of millennial consumers (ages 23 to 37) said they use third-party money transfer systems, compared to only 29% who use card-branded digital wallets, and 22% that use device-specific wallets, […].

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Mastercard expands sonic branding with 'Priceless' album

Payments Dive

The multi-artist album, a first-time marketing move by the card company, features original songs that incorporate Mastercard’s brand sound.

Branding 195
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Walgreens To Roll Out Co-Branded Cards With Mastercard, Synchrony

PYMNTS

In the months to come, the retailer will roll out Synchrony-issued credit cards in addition to a prepaid debit card that will be fueled by the Mastercard network, according to a Wednesday (Jan. The credit cards will link up with myWalgreens , the retailer's new customer rewards program. 13) announcement.

Branding 186
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More Credit Cards From the Amex and Hilton Co-Brand

Bank Innovation

EXCLUSIVE – Add another credit card to list, or rather add four to the ever growing list of cards. This new collection of cards are coming from American Express’ co-brand relationship with Hilton Hotels.

Branding 199
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Q2 2021 US card issuer earnings commentary

Accenture

Credit Card Receivables & Purchase Volume YoY Growth: 2Q21 Earning call commentary Growth “We’ve ramped up our acquisition engine. We’re pleased to see overall acquisitions of proprietary cards, which include our co-brands, increased to 2.4 million new cards acquired in the quarter.”–

Cards 243