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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

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Nike, Ulta Show Loyalty Programs Taking Star Turn As Year Ends

PYMNTS

It’s a will that we’ve see brands and retailers try to capture all year by leveling up their loyalty offerings. Nike , for example, as of its last earnings call, was reporting big gains for its Nike Membership initiative , a free loyalty program that offers exclusive sales events, rewards points and more.

Retail 263
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Top 13 Bank, Fintech & Financial Services Marketing Conferences

Fintech Labs Insights

It’s time to register for the events you’re considering. For financial marketers, especially those in credit unions and community banks, the biggest event of the year, The Financial Brand Forum , is just two months away. But there is much more to choose from. We expect the calendar to expand as we progress through the year.

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Feasting, Fun And Fraud Mark The Mobile Order-Ahead Summer

PYMNTS

Loyalty, on the other hand, is looking all rainbows-and-unicorns again as banks and brands and pull out the stops to kickstart cashflow and fast-track a recovery. Cybercrooks have several attack vectors designed to penetrate card and bank accounts by hacking loyalty program interactions. Defending Trust.

Fraud 150
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Trust Bank Onboards 450K Customers in 5 Months using FICO Platform

FICO

Trust acquired 100,000 customers in just ten days after it launched in September 2022 and exceeded 450,000, equivalent to 9 percent of the Singapore market, within just five months. You can read more about this digital customer onboarding story in the full media release. FICO Platform helps us to deliver that edge.”

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Whole Paycheck Tracker: Prime And Plus Still Won’t Set A Date

PYMNTS

As Amazon continues to keep its Prime Day cards close, its decision to launch the event in India has come under scrutiny. Based on global coverage of India’s event, it has become evident that employee safety has as much to do with Prime Day as the revenue it will generate. Is India’s Prime Day a Test Case? .

Video 181