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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

Marketing 195
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Corporate Cards Tackle Industry-Specific Pain Points

PYMNTS

Commercial cards continue to explore more use cases to optimize spend for businesses, from accounts payable (AP) to employee travel and expense management. Increasingly, the corporate card industry is also looking at ways to take advantage of the unique challenges in particular industries. Mastercard Expands EU Biz Card Offerings.

Cards 141
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

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How Co-Branded Credit Cards Evolved From The Early 1900s Department Store

PYMNTS

Then, in the 1920s, gas stations such as Texaco took the idea and created a payment system closer to modern-day credit cards by offering customers pieces of paper that were the size of playing cards, setting a standard size for cards. These gas cards became more important during the oil embargo in the 1970s.

Branding 109
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Toy Fair Takes Business Into Its Own Hands

PYMNTS

It will be a series of virtual market weeks to help businesses connect with customers at a time when in-person events are impossible to hold. These three virtual market weeks can help answer member and toy community needs. The first market week will be July 13 through 19. Two additional weeks are planned for Aug.

New York 255