Branch Design Branding Cards Events 
South State Correspondent
MAY 1, 2024
Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.
Gonzobanker
NOVEMBER 18, 2014
Vaynerchuk delivered our second favorite Gonzo quote of the event (keep reading for the first favorite), “The adage ‘We’re regulated’ is a scapegoat from doing cool s**t.” Favorite Gonzo quote of the event: “For 16 years, we’ve said our technology sucks … because it’s never good enough.”
Gonzobanker
OCTOBER 21, 2015
Barbara was even more direct (and, by far, the most impactful speaker of the event). Tripodi told bankers to look for the functional, emotional and societal benefits of our brands and to tell better stories to broaden appeal. Or, maybe it was the lack of some pretty big brands normally seen there.
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