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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

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Goldman Sachs To Pay $2.5B For General Motors' Credit Card Business

PYMNTS

Goldman Sachs has beat out competitor Barclays to buy General Motors (GM)'s credit card business, according to a report from The Wall Street Journal (WSJ). In their pitches to GM, both Goldman and Barclays promoted the idea of cars as eCommerce portals, a notion supported by auto makers and card networks like Visa and Mastercard.

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United Airlines, Chase Card Services Launch No-Fee Credit Card

PYMNTS

United Airlines and Chase Card Services today launched a “United Gateway” credit card that carries no annual fee and offers new users who charge $1,000 within three months of enrolling 20,000 frequent-flier miles. The card's rewards program includes 3 travel miles for every $1 spent on groceries through Sept.

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Uber Launches No Annual Fee Branded Credit Card

PYMNTS

Ridesharing company Uber announced news of the launch of its Uber Visa Card, which is a credit card with no annual fee. In a blog post , the company said it created the card with its riders in mind after speaking with them about how and where they spend their money and what they want from a credit card.

Branding 109
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Brex Rolls Out Corporate Card For eCommerce Cos

PYMNTS

Commercial card company Brex is rolling out a new card product designed to meet the specific needs of eCommerce businesses, the firm said in a press release Tuesday (Feb. When Brex first launched its initial commercial card solution last year, the company targeted technology startups. “Brex sees the world differently.

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Mastercard’s Kirkpatrick: Why Now Is the Right Time for A New Cash-Back Credit Card

PYMNTS

As consumers pay down credit card debt – in some cases with the aid of stimulus checks – and are ever wary about their financial situations, issuers have been muted when it comes to rolling out new cards. It may seem like a dubious time to introduce a new card. The card offers 3 percent cash back on dining and at drug stores.

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Goldman Sachs, Backed By Marcus Lending, Books 4 Pct. Revenue Gain For Q3

PYMNTS

Goldman Sachs booked a 4 percent year-over-year revenue increase for the third quarter of 2018, with that growth powered in part by increased lending through its Marcus by Goldman Sachs online consumer savings and lending platform. earnings per share booked for the third quarter of 2018. Q3 revenue for the investment bank hit $8.65

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