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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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Goldman Sachs, Backed By Marcus Lending, Books 4 Pct. Revenue Gain For Q3

PYMNTS

Goldman Sachs booked a 4 percent year-over-year revenue increase for the third quarter of 2018, with that growth powered in part by increased lending through its Marcus by Goldman Sachs online consumer savings and lending platform. earnings per share booked for the third quarter of 2018. Q3 revenue for the investment bank hit $8.65

Lending 147
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RetailMeNot Launches 4-Day Discount Shopping Event As Retail Sales Rise

PYMNTS

The initiative, designed to support retailers while providing shoppers with discounts, will kick off Thursday, July 23, and continue through Sunday, July 26, with deals at over more than 100 brands including Overstock, Macy’s, Sephora, Nike, and Cabela’s. Some brands will offer as much as 20 percent cash back, RetailMeNot said.

Retail 131
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Freedom Month Special: Top Lifetime-Free Credit Cards

BankBazaar

So, we’ve picked the top Credit Cards that offer you freedom from fees (among other best-in-class benefits). If you’re looking for a lifetime-free Credit Card that’s high on rewards, your search ends here. YES Bank-BankBazaar FinBooster Credit Card. The FinBooster Credit Card just makes online dining 5x more rewarding.

Cards 78
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Deep Dive: Travel, Hospitality Get A Millennial Makeover

PYMNTS

Such payment tools are table stakes for younger consumers accustomed to using connected devices, but they tend to gravitate toward services that provide the same convenience and ease when booking accommodations. Hotels and travel firms must first understand what drives millennials’ interest and brand loyalties.

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Ikea And What Comes Next For Printed Catalogs

PYMNTS

7) as the Ikea brand continues to shift itself to digital, according to published reports. The chain plans to commemorate it with a book due out next autumn. Of course, it’s not surprising that a retailer looking to focus on digital is exiting print. Do catalogs work for every brand? But are catalogs going to disappear?

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How Retailers Drive Innovation With Subscriptions (And Payments)

PYMNTS

Brick-and-mortar retailers, as well as online merchants, are offering consumers all sorts of products and services through the subscription business model, from movies to tea. Disney+ is planning to offer streaming content from brands like Star Wars, Marvel and Pixar. “Re-imagined”