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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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Goldman Sachs To Pay $2.5B For General Motors' Credit Card Business

PYMNTS

Goldman Sachs has beat out competitor Barclays to buy General Motors (GM)'s credit card business, according to a report from The Wall Street Journal (WSJ). In their pitches to GM, both Goldman and Barclays promoted the idea of cars as eCommerce portals, a notion supported by auto makers and card networks like Visa and Mastercard.

Cards 264
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Uber Launches No Annual Fee Branded Credit Card

PYMNTS

Ridesharing company Uber announced news of the launch of its Uber Visa Card, which is a credit card with no annual fee. In a blog post , the company said it created the card with its riders in mind after speaking with them about how and where they spend their money and what they want from a credit card.

Branding 109
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Brex Rolls Out Corporate Card For eCommerce Cos

PYMNTS

Commercial card company Brex is rolling out a new card product designed to meet the specific needs of eCommerce businesses, the firm said in a press release Tuesday (Feb. When Brex first launched its initial commercial card solution last year, the company targeted technology startups. “Brex sees the world differently.

Cards 185
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Freedom Month Special: Top Lifetime-Free Credit Cards

BankBazaar

So, we’ve picked the top Credit Cards that offer you freedom from fees (among other best-in-class benefits). If you’re looking for a lifetime-free Credit Card that’s high on rewards, your search ends here. YES Bank-BankBazaar FinBooster Credit Card. Best for: Online dining, grocery shopping and apparel. The best bit?

Cards 78
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Goldman Sachs, Backed By Marcus Lending, Books 4 Pct. Revenue Gain For Q3

PYMNTS

Goldman Sachs booked a 4 percent year-over-year revenue increase for the third quarter of 2018, with that growth powered in part by increased lending through its Marcus by Goldman Sachs online consumer savings and lending platform. earnings per share booked for the third quarter of 2018. percent higher than the $5.02

Lending 147
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Credit Card Review: LangkaBangla Credit Cards

FluentBanking

Presently only a few NBFI is providing credit card services to its customers. As per our view, it is the most successful credit card service provider among the NBFIs. A LankaBangla credit cardholder can avail almost every benefit of a credit card. However, presently LangkaBangla is only providing local card services.

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