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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Booking Holdings CEO Says Travel Recovery Will Take Years, Not Quarters

PYMNTS

Booking Holdings , the world’s largest online travel company, continues to feel the weight of the pandemic, warning investors Thursday (Nov. Booking Holdings, parent company of Booking.com, Kayak, Priceline, OpenTable and other online-reservation brands, said gross bookings fell 47 percent in the third quarter from year-ago levels.

Online 178
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Didi Checks Into Hotel Booking Industry

PYMNTS

China’s largest ridehailing app Didi Chuxing is breaking into the hotel booking business. And according to reports, Booking — formerly known as Priceline — will offer Didi’s on-demand car services through its Booking.com apps via an integration. In addition, Didi customers can book hotels through Booking.com and its sister site Agoda.

Industry 115
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Airbnb’s Total Booking Value Soars 30 Pct. YoY

PYMNTS

billion in total booking value, a 31 percent boost from the previous year. Sources told The Wall Street Journal that the home rentals company booked 91 million nights on its platform in the quarter. Earlier this month, Airbnb acquired corporate client-facing extended stay company Urbandoor, in a bid to expand its Airbnb for Work brand.

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A Banking Nerd Book Tour

Jeff For Banks

As many of my readers know, I wrote a book, Squared Away-How Can Bankers Succeed as Economic First Responders. If you don't know, it's because I'm not particularly good at getting the word out to the book's target audience: bankers and the professionals that serve them. Pretty niche group, so you think my targeting would be spot-on.

Video 78
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Travel Firm Booking Invests $500M In Didi Chuxing

PYMNTS

Chinese ride-hailing company Didi Chuxing has received $500 million in funding from Booking Holdings. Instead, according to reports , Booking — formerly known as Priceline — will offer Didi’s on-demand car services through its Booking.com apps via an integration.