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Debit Cards Rule for Point-of-Sale Payments, So Market Them Better

The Financial Brand

This article Debit Cards Rule for Point-of-Sale Payments, So Market Them Better appeared first on The Financial Brand. Consumer spending is often done on debit cards, so why not do more to differentiate — and market — these cards as a way to attract deposits?

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New credit card partnerships climb, but the composition shifts

Accenture

The credit card partnership market is off to an aggressive start in 2019, given issuers’ robust activity in the first half to try to fuel new growth amidst a leveling-off in receivables. Already, 10 new credit card programs launched in the second quarter of 2019 (Figure 1), compared to the 16 launched in 2018, based on our analysis.

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Embedded Finance: Bolstering Brand Experiences

Perficient

As a baseball card collector since childhood, I remember when eBay opened its URL back in 1995. One could buy and sell baseball cards on the site but had to mail a check, or await the arrival of a check, via snail mail. Baseball card heaven for both buyer and seller. Consider the evolution of eBay.

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Cross-Selling and Upselling – 2 Drivers of Relationship Profitability

South State Correspondent

In two previous articles ( here and here ) we discussed how loan size and loan term affect the profitability of commercial loans. In this article, we consider the common features of upselling and cross-selling. In this article, we consider the common features of upselling and cross-selling.

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Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies

The Financial Brand

This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.

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How Many Credit Cards Is Too Many?

BankBazaar

Be it Credit Cards or coffee, too much of anything is bad! If you’re addicted to applying for Credit Cards, then this article might just be the antidote that you’re looking for. Swiping a Credit Card is as cool as sporting the best shades or shoes in the market (at least for me). Here’s our take.

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The Credit Card Competition Act is the right answer to fix a broken market

American Banker

An advocate for retail merchants takes issue with a BankThink article criticizing the Credit Card Competition Act.

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