CFPB Monitor

AUGUST 13, 2020

The article begins with a discussion of a 1972 report issued by the National Commission on Consumer Finance (NCCF). The NCCF was established by the Consumer Credit Protection Act of 1968) to study consumer credit markets and recommend improvements in consumer credit regulations. A $594 loan required a 103.54

Study 148

Study Survey National Analysis 148

South State Correspondent

FEBRUARY 24, 2020

THE BANK CONTENT MARKETING HACK Banks that complain about not doing enough in marketing or not having a big enough budget may just not be taking the right approach. In this article, we explore our approach to content marketing and how to “Relate, Repurpose, and Recycle” and how to use the “Content Blender.”.

Marketing 352

Marketing How To 352

Chris Skinner

OCTOBER 10, 2018

One article typified this feeling: High-society fintech under pressure … The post Why P2P lending works in some markets and not in others appeared first on Chris Skinner's blog. So many unicorns are loss-making firms, and billion-dollar valuations on million-dollar revenues seems like a lot of hype.

Lending 344

Lending Marketing Fintech Regulation 344

South State Correspondent

MAY 20, 2019

BANK EMAIL BENCHMARKS Send a bank marketing email out, and chances are 15% never reach the prospect’s inbox. Email is one of the most effective forms of marketing we do, and the plan is to do more of it in the next year. Email is one of the most effective forms of marketing we do, and the plan is to do more of it in the next year.

Marketing 274

Marketing How To Management 274

Image Works Direct

JANUARY 24, 2024

image.works is pleased to announce that The Financial Brand, a well-known digital publication and source for financial marketing news, has published an article created by our copy team on the topic of IP targeting and its strength as a strategy for promoting deposit accounts.

Branding 36

Branding Strategy Marketing 36

South State Correspondent

NOVEMBER 7, 2022

The AOCI is an accounting adjustment meant to reflect the economic value of assets and is the process of “marking loans to market.” In this article, we explore what signals marking your loans to market might send. However, the public markets were another story. A Short History of Asset Marks. 527,370).

Marketing 195

Marketing Community Bank Community Security 195

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268

Marketing Leadership Trends Branding 268

South State Correspondent

DECEMBER 2, 2019

In this article, we layout our checklist of elements that we use to tell stories during our sales process, in marketing, and as we sit around a table to explain things to ourselves. Recently seeing the Irishman, reminded us what a good story is all about.

Marketing 273

Marketing US 273

South State Correspondent

FEBRUARY 1, 2021

Community banks divide into two groups – those that have shifted their digital marketing to encompass the pandemic and those marketing as if it was business as usual. Why more banks are not adapting their marketing to show more empathy and education is a mystery. Do you know which type is by far the least common?

Marketing 150

Marketing Community Bank Community Groups 150

The Financial Brand

APRIL 15, 2024

This article Is AI the Future of Persuasive Bank Marketing? Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. This article Is AI the Future of Persuasive Bank Marketing? appeared first on The Financial Brand. appeared first on The Financial Brand.

Marketing 36

Marketing Branding Tools 36

Abrigo

FEBRUARY 1, 2023

This change in approach introduces new variables in the interest rate projections that for decades have been a non-issue as we were effectively in a 0% interest rate market. Markets move in unpredictable ways when least expected. This happens when market expectations are for a reduction in inflation or a flight to safety.

Marketing 195

Marketing Strategy eBook Policies 195

Chris Skinner

APRIL 23, 2018

The article is fairly high level and makes no commitment to … The post Digital smartphone banking is used by 97% of Asia’s developed market consumers appeared first on Chris Skinner's blog.

Marketing 273

Marketing Digital Banking blockchain Innovation 273

Abrigo

JANUARY 5, 2016

Read the most popular business valuation articles published by Sageworks in 2015. Leverage social media to market business valuation services. Much like peanut butter and jelly, social media and content marketing are two things that go together in the world of forward-thinking marketers and business owners. Read more ».

social media 150

social media Capital Video Meeting 150

The Financial Brand

APRIL 12, 2024

This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand. This article New Email Rules 2024: Marketers, Authenticate or Get Trashed appeared first on The Financial Brand. Email authentication is now mandatory in 2024.

Marketing 37

Marketing Branding Google 37

CFPB Monitor

JUNE 14, 2021

Two leaders of the CFPB’s Fair Lending Office – Patrick Ficklin, Fair Lending Director, and Charles Nier, Senior Fair Lending Counsel – recently published an article advocating for broader use of special purpose credit programs (“SPCPs”) by creditors.

Lending 78

Lending Regulation Study Washington 78

PYMNTS

APRIL 15, 2020

That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Article has now lifted off from its Vancouver base and has taken its unique business model to the U.S.,

Marketing 141

Marketing Los Angeles Branding Customer Experience 141

South State Correspondent

JULY 15, 2019

DEPOSIT MARKETING If you are getting up there on loans-to-deposits and you are worried about bringing in more deposits the first question to ask yourself is, are you devoting enough resources to gathering deposits? Do you have a marketing plan for deposits? Do you have a marketing plan for deposits?

Marketing 150

Marketing How To Resources 150

South State Correspondent

JUNE 12, 2019

Earlier this week we ran an article on the Price of Attention for Bank Marketing ( HERE ) and we were inundated with questions about how to pull some of these techniques off.

How To 150

How To Marketing 150

The Financial Brand

APRIL 16, 2024

This article Move Over CMOs, Data-Driven Growth Marketers Are Taking Over appeared first on The Financial Brand. The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.

Marketing 31

Marketing Data Branding Innovation 31

Jeff For Banks

MARCH 21, 2024

In the markets, we watched helplessly as real GDP plummeted -5% in 1Q20 and -31% in 2Q20 before rebounding by +33% in 3Q20. I’ve previously theorized that China would try to reclaim its global market share lost during the pandemic by flooding the markets with cheaper goods. This development could give us good news on inflation.

Marketing 148

Marketing Policies Report Atlanta 148

Matt Wilcox Pro

JULY 11, 2016

I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” A quarterly publication, the Journal is advertising-free and peer-reviewed, meaning that an expert panel vets every article. I can tell you from [.]

social media 60

social media Marketing Strategies Strategy Marketing 60

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

Marketing 91

Marketing social media Community Bank Video 91

PYMNTS

APRIL 16, 2019

A German markets regulator has filed a complaint with prosecutors alleging that shares of Wirecard were manipulated by someone who potentially had prior knowledge of a forthcoming damaging article written by the Financial Times , according to Reuters. . 30 article was released, accusing the payments company of financial malfeasance.

Regulation 116

Regulation Marketing Compliance Fraud 116

The Financial Brand

MARCH 22, 2024

This article Pay for Performance: The Tactic Saving Marketing Budgets in 2024 appeared first on The Financial Brand. Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.

Marketing 33

Marketing Branding Marketing Strategies Strategy 33

The Financial Brand

MARCH 14, 2024

This article How to Become an “Unmarketer”: Stop Marketing and Start Engaging appeared first on The Financial Brand. Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.

How To 34

How To Marketing Branding social media 34

The Financial Brand

MARCH 29, 2024

This article The Great Checking Account Migration: How Marketers Grab Growth in 2024 appeared first on The Financial Brand. Now, bank marketers have a once-in-a-decade opportunity to serve the coming checking account migration. Millions of people moved to a new state or a new city during the post-pandemic residential boom.

Marketing 35

Marketing Branding 35

The Financial Brand

APRIL 16, 2024

This article How to Fight for Your Bank’s Marketing Budget Today … and All Year appeared first on The Financial Brand. Here are 6 strategies proactive financial marketers can use to parry the budget ax — and 5 responses to common management objections to maintaining marketing spend.

How To 25

How To Marketing Branding Strategy 25

The Financial Brand

JANUARY 31, 2024

This article What’s the Future of the Global Fintech Market? A recent survey and report by the World Economic Forum found that many global fintechs are finding prosperity and profits in underserved markets. This article What’s the Future of the Global Fintech Market?

Fintech 37

Fintech Marketing Survey Branding 37

The Financial Brand

MARCH 25, 2024

This article Young Women Are Getting Richer. Here’s How Banks Should Market to Them appeared first on The Financial Brand. Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.

Marketing 32

Marketing Marketing Strategies Millennials Branding 32

The Financial Brand

MARCH 25, 2024

This article Why Marketing Has a Critical Stake in ‘Data Migration’ from Legacy Systems appeared first on The Financial Brand. Marketing must be in the room as decisions are made. Mergers and moving to the cloud help drive new thinking about data.

System 30

System Data Marketing Branding 30

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand.

Community Bank 31

Community Bank Community Marketing Branding 31

The Financial Brand

NOVEMBER 30, 2023

This article 6 Steps to Crafting Compelling 60-Second Marketing Videos appeared first on The Financial Brand. Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.

Video 36

Video social media Marketing Branding 36

The Financial Brand

NOVEMBER 2, 2023

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand.

ATM 34

ATM Marketing Customer Experience Branding 34

The Financial Brand

FEBRUARY 29, 2024

This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?) Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?)

Marketing 30

Marketing Branding Tools Marketing Strategies 30

PYMNTS

MARCH 6, 2017

China’s Forex regulator wants the nation to open up its domestic market, reports said Friday (Mar. An article in a publication owned by the regulator called for a more open, competitive domestic foreign exchange (FX) market that enables a flexible FX rate mechanism to mitigate against cross-border capital fluctuation, according to reports.

Marketing 100

Marketing Regulation Capital Compliance 100

The Financial Brand

SEPTEMBER 27, 2023

This article Do Banks That Outspend Their Peers on Marketing Grow Faster? Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. appeared first on The Financial Brand.

Marketing 38

Marketing Branding Data Marketing Strategies 38

PYMNTS

MARCH 30, 2020

Airbnb is looking to pause its marketing campaigns as a way to save $800 million while the company’s executives slash half of their salaries, Reuters reported on Friday (March 27), citing sources. In addition, Airbnb founders will forego salaries for the next six months, a person familiar with the matter told Reuters.

Marketing 130

Marketing Community Examples Company 130