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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

Financial institutions that best leverage digital strategies and technologies in innovative ways will create new value for consumers and businesses. When Scott and I started to put together the presentation it was a challenge to try to hit on the hot trends in humanizing the digital experience while keeping it to an hour presentation.

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Perficient Named in Forrester’s Digital Transformation Services Landscape, Q3 2023

Perficient

The Digital Transformation Services Landscape, Q3 2023 Report The recently published Forrester report defines digital transformation services as “Service providers that enable companies to leverage modern technology, practices, and ecosystems to deliver new sources of value and continuously improve business outcomes.”

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

Following the sale, Jon sought a new challenge and joined with Global Marketing Director Alex Reed to found Truman’s, which aims to upend the staid cleaning industry with the belief that cleaning should be simple, convenient and sustainable. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

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Post COVID-19 Customer Experience Imperatives

Perficient

The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. In the Pega 2020 Global Customer Experience Study , Pega identified several key data points to which we should pay attention. . ” Pega Study. Expectations vs Reality. Critical Components of CX.

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Will Customer Experience Ever Rule the World?

Perficient

As pointed out in the KPMG paper and many other studies , companies with better customer experiences do better in the market. I think the only way to think about customer experience is to try to exceed your customer’s expectations. Just meeting expectations is no way to rule the world. .

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Deep Dive: Why QSRs Should Lean On Loyalty To Personalize Mobile, Online Dining

PYMNTS

Leveraging the same digital strategies to target consumers in large cities and smaller towns could therefore put QSRs at a disadvantage. Digital strategies must therefore reflect generational as well as geographical distinctions among consumers. Recent PYMNTS research reveals that 16.3 percent of U.S.

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Test And Measure: How To Capture The Retail Digital Shift

PYMNTS

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Big brands like J.Crew and Macy’s have cut marketing spend, leaving the door open for startups and smaller D2C brands.

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