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Video: 8 Ways to Crank up your Sitecore Authoring and Marketing Experience

Perficient

Whether you are launching a new Sitecore XP environment in the next few months or are wanting to enhance your authoring and marketing experience, this video should be a whistle stop on your enhancements campaign tour. This is an attempt to make sure the message reaches my marketing friends and simply a broader audience.

Video 508
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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation.

Marketing 508
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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

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Salesforce Marketing Cloud: Introduction to Email Studio 102

Perficient

In the previous blog we discussed the basics of Email Studio in the Salesforce Marketing Cloud. Likewise, in A/B testing for Email Studio we send two versions of your Marketing Cloud Email Studio communication to two different test audiences from your subscriber lists. We have covered: Content creation. Subscriber behavior.

Marketing 322
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What Lenders Need To Know: Increase of Standardized Loan Rejections

As the CRE market continues to tighten, the rejection of substandard loan documentation is on the rise. In today’s market, lenders are cautious and should remain cautious when looking at loan docs. Cheaper is most definitely not better and the buyer should beware. Check out the Infographic.

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Definition Of ‘Small Business’ Left Uncertain Amid Aussie Bank Reforms

PYMNTS

But as the Australian Banking Association (ABA) prepares to introduce changes to the industry code of practice, the very definition of a “small business” remains in limbo, with significant implications for how small businesses are protected. million) with fewer than 100 employees. million) with fewer than 100 employees.

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Brex: Market volatility not ‘doomsday’ for tech funding

Bank Innovation

billion since its 2017 founding, is optimistic about venture capital funding for tech companies, despite current market volatility. Within our sector, we definitely may have a slowdown, but it’s not doomsday, where nobody […].

Marketing 199