PYMNTS

NOVEMBER 3, 2017

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. Trilio Data. PYMNTS takes a look at the funding rounds announced this week below.

Analytics 189

Analytics Data Capital San Francisco 189

PYMNTS

MARCH 19, 2018

The European General Data Protection Regulation ( GDPR ) framework looms, with a deadline of May 25, 2018. Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems.

Analytics 124

Analytics Data Compliance Tools 124

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

Data 41

Data Analytics Branding Technology 41

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 31

Data Marketing Branding Technology 31

PYMNTS

JULY 17, 2019

The investment will be used to accelerate product development and engineering while also fueling global go-to market strategy and deployment, DUST Identity said in a press release. The company’s technology addresses growing vulnerabilities and security disruptions as global value chains become more digital and dynamic.

Security 101

Security Marketing Strategies blockchain Tools 101

South State Correspondent

SEPTEMBER 20, 2022

Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers. The theme was how marketing needs to be better integrated into all facets of the bank, from data to talent acquisition, but how other lines of business can benefit from learning marketing.

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Conference Marketing social media Data 195

PYMNTS

MAY 4, 2020

That new segmentation approach will demand an old approach to data. Whatever happened to data-driven decisioning? Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Did Mac sales go up because people are working from home?

Strategy 182

Strategy How To Retail Data 182

FICO

APRIL 4, 2022

To optimize customer experience (CX), marketers use instead: Hyper-personalization that leverages real-time data, historical data, behavioral data , customer data, machine learning, artificial intelligence, and AI-powered analytics to obtain a 360-degree understanding of the customer across all touchpoints.

Analytics 52

Analytics Marketing Strategies Strategy Marketing 52

PYMNTS

FEBRUARY 21, 2019

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer.

Fintech 189

Fintech Financial Technology Technology Industry 189

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand.

Analytics 42

Analytics Data Marketing Training 42

PYMNTS

APRIL 16, 2019

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available.

Retail 162

Retail social media Mobile User Experience 162

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets.

Regulation 156

Regulation Innovation Fintech Marketing 156

PYMNTS

JULY 22, 2020

The Collective was conceived by Fayez Mohamood , co-founder and CEO of retail technology company Bluecore. The most compelling issues concern data collection and usage, admitting that brands lack a comprehensive understanding of consumer behavior. The pandemic forced it on to a digital platform in early Q2.

Google 150

Google Groups Retail New York City 150

The Financial Brand

JANUARY 19, 2024

This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? appeared first on The Financial Brand. Increasing fraud and regulatory scrutiny are putting more pressure on KYC programs.

Technology 20

Technology Branding Fraud How To 20

The Financial Brand

AUGUST 5, 2018

The post Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’ appeared first on The Financial Brand. Companies that deliver timely, relevant, and personalized messages can build loyalty and strong revenue growth.

Technology 23

Technology Data Marketing Branding 23

PYMNTS

NOVEMBER 30, 2020

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Or at least it’s amended marketing strategies. The research comes at a time when 1.7

Google 183

Google Examples Innovation Apple 183

PYMNTS

MARCH 1, 2017

There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. A cloud-based solution, TouchCR can fully integrate with a number of Salesforce products.

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

MARCH 15, 2016

Knowing what data consumers are exchanging through a proprietary app is almost as important as having a platform they want to come to in the first place. The San Francisco-based app intelligence firm announced Monday (March 14) that it has acquired data marketing startup AppScotch for an undisclosed amount.

San Francisco 100

San Francisco Marketing Strategies Strategy Marketing 100

PYMNTS

JUNE 28, 2016

Small business banking technology firm D3 Banking announced a new funding round led by West Partners on Monday (June 27), a move the firm said will help it invest in research and development. West Partners President Dennis O’Brien pointed to D3’s innovative market strategy as cause for the investment.

Security 100

Security Tennessee Analytics Digital Banking 100

Gonzobanker

JUNE 25, 2021

1 technology priority for 2021 – ranking it considerably higher, even, than boosting efficiency or increasing revenue generating opportunities. Utilize data to understand drivers of hold time and transfers, and tweak training, system access, and coaching with a focus on improved first contact resolution rates. Technology.

Customer Experience 105

Customer Experience Fraud Policies Training 105

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

FICO

MAY 17, 2023

They wanted to know how investing in technology innovation was affecting growth. The top 25 percent of companies that were investing the most in technology innovation were growing at twice the pace of the 10 percent that invested the least. Which market trends matter – both in business and technology? Which direction?

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

PYMNTS

JULY 28, 2020

Cox said the first and most critical step in building the right rewards program is to look at a CU’s actual membership and use the data that CUs have on their members. She said the data behind a rewards program is often as important as the reward itself. Building The Right Offer. It’s just another dollar that was in their wallet.”.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

PYMNTS

JANUARY 27, 2017

Spendesk provides physical and virtual card solutions for businesses to manage expenses and control employee spend, and its latest funding comes as the company prepares to launch a mobile app that enables employees to take receipts of their purchases and automatically upload that data onto the spend management platform. Corporate Travel.

Fintech 100

Fintech Cards Mobile Capital 100

PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Although, even for the 66 percent of retailers currently using predictive marketing, a data gap does still clearly exist, according to Williamson.

Marketing 100

Marketing Survey Retail Data 100

PYMNTS

MARCH 1, 2019

Linking financial institutions and corporates with its Banking-as-a-Service platform, ONPEX enables FIs to deploy cloud-based account and payment technology to digitize operations and enhance their cross-border corporate payment offerings. Also operating in the enterprise security space is Cequence Security, based in California.

Security 189

Security Capital Analytics Software 189

ForwardBanker

MAY 1, 2018

If you are in marketing today, you’ve likely seen first-hand how powerful data is for marketing. At Deluxe, we’ve had a first-row seat to the evolution of data-driven marketing. The post The Data-Centric Organization: Overcoming the Challenges We All Face appeared first on Deluxe FS.

Data 37

Data Marketing Marketing Strategies Analytics 37

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals. She is also an Independent Board Director at Voya.

Branding 60

Branding Leadership Software Marketing Strategies 60

FICO

JUNE 14, 2023

Alyson Clarke, Principal Analyst at Forrester What is the biggest mistake banks make with their hyper-personalization strategies? CLARKE: Many banks say that they are already delivering on personalization and view improving their capabilities and technology further as a top priority. Lack of trust is creating an internal barrier.

Analytics 52

Analytics Strategy Survey Technology 52

PYMNTS

JANUARY 10, 2017

Technology, as it does so often with every corner of life, can help augment that (retail) judgement. It’s up-to-the-minute information rather than historical data,” he said. Data can be viewed at not just the store level but at the company level, he said, to track just what merchandise is moving the fastest to purchase.

Management 100

Management Retail Technology Marketing Strategies 100

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

Independent Banker

OCTOBER 31, 2021

Here are some tips and advice for tracking your community bank’s marketing performance. Without any data to act as feedback for your marketing initiatives, cranking out campaigns can feel like screaming into the void. Take advantage of free analytics tools. Ultimately, what you need to be focusing on is, ‘Who’s within my region?’

Marketing 91

Marketing social media Video Community 91

William Mills

SEPTEMBER 11, 2017

based on data. Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.

Marketing Strategies 63

Marketing Strategies Community Bank Strategy Financial Technology 63

CFPB Monitor

JANUARY 29, 2020

Evans and Miller note that this carries with it the possibility of very significant consumer harm: “The growing prevalence of AI-based technologies and vast amounts of available consumer data raises the risk that technology could effectively turbocharge or automate bias.

Lending 130

Lending social media Compliance Regulation 130

PYMNTS

APRIL 3, 2018

How to bring mobile banking to the realm of the spoken word – beyond the mere recitation of account data, beyond call and response? In an interview with PYMNTS, Domach said that “we are very early in the journey with voice technology, especially when it comes to final financial technology.”.

Mobile 124

Mobile Fraud New Mexico Examples 124

The Financial Brand

NOVEMBER 12, 2018

Big data is not a 'silver bullet'. It is part of a strategic framework that uses analytics and technology to deliver an improved customer experience. The post Data is Powerful, But Not A ‘Silver Bullet’ appeared first on The Financial Brand.

Data 19

Data Big Data Analytics Customer Experience 19