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Personalized Marketing: What Banking Customers Really Want

Perficient

That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals.

Marketing 294
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers. The theme was how marketing needs to be better integrated into all facets of the bank, from data to talent acquisition, but how other lines of business can benefit from learning marketing.

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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The first regard in which Revolve looks to stand out from the pack is in how it uses data, to inform both what it offers and how much of any offering it provides. We believe that much of the growth in our customer base to date has originated from social media and influencer-driven marketing strategy,” the SEC filing reads. “If

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4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

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How Unattended Retail Sells Loyalty

PYMNTS

Retailers put together window displays and signs to create enticing storefronts, engage customers via social media and send printed ads through the mail. If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers.

Retail 162
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Top 10 Marketing Questions for Bank Marketers in a Social World

Long Lasting Ideas

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? With technology changing at the speed of light, it takes constant monitoring and oversight to keep the pace.

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FinovateSpring 2017 Live Blog – Day 1

William Mills

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.