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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

While large consumer-facing fintech companies like Square, Klarna, Affirm and others tout speed and efficiency of their user experiences, card issuing and processing startup Marqeta‘s technology supports their payment capabilities, with its APIs allowing […].

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Personalized Marketing: What Banking Customers Really Want

Perficient

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table.

Marketing 294
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Conversational Marketing: Old School Meets New School

Perficient

As mentioned, most marketers immediately think of AI and technology tools including live chat, chatbots, and social monitoring. Yes, those tools are great at enabling conversational marketing to help foster interactions between companies and consumers that mimic human dialogue and do so at scale.

Meeting 443
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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

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USA Technologies Powers High-End Sneaker Kiosk Game

PYMNTS

USA Technologies (USAT), a payment technology provider of cashless and mobile transactions in self-serve retail, announced Tuesday (April 11) that Sneaker Syndicate, a high-end athletic shoe boutique in Orlando, Fla., This technology has opened the door to a new world of amusement and vending games.”.

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Rewards app Ibotta closes Series D round, in talks with ‘large banks’

Bank Innovation

Ibotta, a seven-year-old cashback rewards app, has raised an undisclosed amount of Series D funding, led by Koch Disruptive Technologies, at a $1 billion valuation.

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