PYMNTS

MAY 4, 2020

That new segmentation approach will demand an old approach to data. Whatever happened to data-driven decisioning? Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Did Mac sales go up because people are working from home?

Strategy 182

Strategy How To Retail Data 182

The Financial Brand

JANUARY 19, 2024

This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? appeared first on The Financial Brand. This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? appeared first on The Financial Brand. appeared first on The Financial Brand.

Technology 20

Technology Branding Fraud How To 20

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand.

Analytics 42

Analytics Data Marketing Training 42

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

Branding 60

Branding Leadership Software Marketing Strategies 60

The Financial Brand

AUGUST 5, 2018

The post Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’ appeared first on The Financial Brand. Companies that deliver timely, relevant, and personalized messages can build loyalty and strong revenue growth.

Technology 26

Technology Data Marketing Branding 26

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

PYMNTS

MARCH 1, 2017

There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said.

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

JULY 28, 2020

I think that sentiment has changed now, and I do believe that [CUs] see the direct correlation — that leveraging rewards programs brings up their overall brand loyalty and [builds] a top-of-wallet usage relationship with their members,” Stevens said. She said the data behind a rewards program is often as important as the reward itself.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

Gonzobanker

JUNE 25, 2021

1 technology priority for 2021 – ranking it considerably higher, even, than boosting efficiency or increasing revenue generating opportunities. Utilize data to understand drivers of hold time and transfers, and tweak training, system access, and coaching with a focus on improved first contact resolution rates. Technology.

Customer Experience 95

Customer Experience Fraud Policies Training 95

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

The Financial Brand

NOVEMBER 12, 2018

Big data is not a 'silver bullet'. It is part of a strategic framework that uses analytics and technology to deliver an improved customer experience. The post Data is Powerful, But Not A ‘Silver Bullet’ appeared first on The Financial Brand.

Data 21

Data Big Data Analytics Customer Experience 21

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

SEPTEMBER 11, 2017

based on data. Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.

Marketing Strategies 62

Marketing Strategies Community Bank Strategy Financial Technology 62

Gonzobanker

OCTOBER 26, 2021

It must be what pours out from the culture, the leadership, the brand, and the operations of a modern banking institution. Banks need to do the work to treat ESG impact statements seriously and better communicate their social responsibility outcomes as part of the heart and soul of the organization’s brand and culture.

Leadership 97

Leadership Compliance Strategy Branding 97

Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Strategic use of technology and digital marketing. Advanced use of data and analytics. But they don’t.

Marketing 105

Marketing Groups Branding Strategy 105

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer. Make a Plan… a Digital One.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

The Financial Brand

MAY 13, 2021

More than ever, financial institutions need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G functionality. The post Building an Intelligent Banking Organization appeared first on The Financial Brand.

Analytics 40

Analytics Branding Data Big Data 40

The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Data Big Data 43

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. There are behavioral cues buried deep in the transactional data. Takes a picture of documents and can get 99% accuracy in the data. Some data gets categorized via the tool.

Mobile 78

Mobile Customer Experience Lending Analytics 78

PYMNTS

AUGUST 9, 2019

The tension between Amazon-owned PillPack and CVS-owned Surescripts has been rising for a while now — ever since Surescripts informed PillPack it would no longer be able to obtain prescription data through a third-party source, ReMyHealth. Surescripts manages 80 percent of all U.S. After ending announcing the end of its express U.S.

Strategy 144

Strategy San Francisco Policies Data 144

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Banks cannot rely on brand reputation, price or even relationships to differentiate themselves anymore.

Payments 150

Payments Customer Experience Survey Capital 150

The Financial Brand

SEPTEMBER 4, 2018

The combination of data, digital technology and advanced analytics can turn selling into advising for the banking industry. The post 3 Ways Digital Assistants Can Turn ‘Selling’ into ‘Advising’ appeared first on The Financial Brand.

Analytics 28

Analytics Branding Data Industry 28

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

William Mills

APRIL 27, 2017

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. BeSmartee www.besmartee.com ^William.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

The Financial Brand

AUGUST 16, 2020

The post 5 Trends Shaping the Future of Financial Marketing Post Pandemic appeared first on The Financial Brand. Financial institutions must understand the trends and respond accordingly.

Trends 43

Trends Marketing Branding Big Data 43

PYMNTS

MARCH 5, 2016

In the early days of the smartphone, apps came upon consumers like tiny technological miracles sent from heaven to make their lives easier. There’s an app for that” was more than a marketing pitch. For a short time, it became something of a lifestyle movement for consumers enamored of their one-tap access to everything.

Mobile 100

Mobile Apple Study Google 100

The Financial Brand

JULY 25, 2021

The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 25, 2021

The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners. Jana disclosed a 9.1%

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

DECEMBER 20, 2020

The post Autonomous Finance Required for Digital Banking Success appeared first on The Financial Brand. With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only solution.

Digital Banking 43

Digital Banking Branding Customer Experience Marketing Strategies 43

NCR

MARCH 17, 2016

More and more customers are reassessing their risk tolerance and finally deciding that investment in security solutions makes more financial sense when weighed against the potential loss of dollars, brand reputation and customers as a result of an attack. Deployment of anti-skimming solutions. The rapid rise in attacks in the U.S.

ATM 40

ATM Trends Security Cards 40

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Banks are not experts in IT, so now they can leverage plug-and-play technology functionality. Corezoid is advocating for a “process focused” view of bank technology, by use of APIs. Showing using a brand new device on a brand new connection. Maria Gurina (Bus.

Video 40

Video Lending social media Analytics 40

William Mills

MAY 11, 2016

Race Data – @RaceDataSystems – [link]. Turn data into energized relationships. Race dashboard: Large data set to work with. Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. Lots of useable data. ^KT.

Video 40

Video Mobile social media Analytics 40