PYMNTS

MAY 4, 2020

That new segmentation approach will demand an old approach to data. Whatever happened to data-driven decisioning? Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Did Mac sales go up because people are working from home?

Strategy 182

Strategy How To Retail Data 182

PYMNTS

NOVEMBER 30, 2020

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Or at least it’s amended marketing strategies. Innovations Are Just Beginning .

Google 183

Google Examples Innovation Apple 183

PYMNTS

MARCH 1, 2017

There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said.

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

FEBRUARY 21, 2019

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer.

Fintech 189

Fintech Financial Technology Technology Industry 189

South State Correspondent

SEPTEMBER 20, 2022

Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers. The theme was how marketing needs to be better integrated into all facets of the bank, from data to talent acquisition, but how other lines of business can benefit from learning marketing.

Conference 195

Conference Marketing social media Data 195

PYMNTS

MARCH 1, 2019

Linking financial institutions and corporates with its Banking-as-a-Service platform, ONPEX enables FIs to deploy cloud-based account and payment technology to digitize operations and enhance their cross-border corporate payment offerings. Also operating in the enterprise security space is Cequence Security, based in California.

Security 189

Security Capital Analytics Software 189

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals. She is also an Independent Board Director at Voya.

Branding 60

Branding Leadership Software Marketing Strategies 60

PYMNTS

MARCH 15, 2016

Knowing what data consumers are exchanging through a proprietary app is almost as important as having a platform they want to come to in the first place. The San Francisco-based app intelligence firm announced Monday (March 14) that it has acquired data marketing startup AppScotch for an undisclosed amount.

San Francisco 100

San Francisco Marketing Strategies Strategy Marketing 100

PYMNTS

JUNE 28, 2016

Small business banking technology firm D3 Banking announced a new funding round led by West Partners on Monday (June 27), a move the firm said will help it invest in research and development. West Partners President Dennis O’Brien pointed to D3’s innovative market strategy as cause for the investment.

Security 100

Security Tennessee Analytics Digital Banking 100

PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Although, even for the 66 percent of retailers currently using predictive marketing, a data gap does still clearly exist, according to Williamson.

Marketing 100

Marketing Survey Retail Data 100

PYMNTS

JULY 28, 2020

In fact, the recently released Credit Union Tracker from PYMNTS and PSCU found that only a third of CUs delivered loyalty and reward innovations at all last year. Cox said the first and most critical step in building the right rewards program is to look at a CU’s actual membership and use the data that CUs have on their members.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

PYMNTS

JANUARY 27, 2017

It’s not everyday that the B2B payments space sees innovation in corporate cards, but Spendesk, based in France, is giving the industry a little boost. The funds will also be used to expand across its home market of India. The technology can also assess other metrics, like where and how employees spend most of their time.

Fintech 100

Fintech Cards Mobile Capital 100

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. As a result, most bank business interactions are the same as they were 20 years ago. The road ahead.

Payments 150

Payments Customer Experience Survey Capital 150

FICO

JUNE 14, 2023

Alyson Clarke, Principal Analyst at Forrester What is the biggest mistake banks make with their hyper-personalization strategies? CLARKE: Many banks say that they are already delivering on personalization and view improving their capabilities and technology further as a top priority. Lack of trust is creating an internal barrier.

Analytics 52

Analytics Strategy Survey Technology 52

PYMNTS

APRIL 3, 2018

How to bring mobile banking to the realm of the spoken word – beyond the mere recitation of account data, beyond call and response? In an interview with PYMNTS, Domach said that “we are very early in the journey with voice technology, especially when it comes to final financial technology.”.

Mobile 124

Mobile Fraud New Mexico Examples 124

Fintech Labs Insights

AUGUST 11, 2016

GoodData is the leading platform for financial services and technology companies to create and distribute self-service analytics. Interactive data products targeting B2B partners. Benchmarking sales and purchase behavior across locations to improve strategies. Cross-merchant analysis to identify co-marketing opportunities.

Data 12

Data Analytics Marketing Strategies Strategy 12

PYMNTS

SEPTEMBER 12, 2019

It’s also a useful way to describe the competing interests and mindsets of buyers and suppliers when making decisions about innovating the B2B payments and procurement process. The Value in the Data. As a manufacturer, there is some really powerful stuff you can do with this data.”.

Payments 114

Payments Data Operations Marketing Strategies 114

William Mills

APRIL 27, 2017

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. BeSmartee www.besmartee.com ^William.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Gonzobanker

OCTOBER 26, 2021

On another front, you have digital disruption and fintech innovation, forcing bankers to step up their investments in transformation and more aggressively attack their existing business models. Having an executive in charge of ESG integration and a combined strategy for mergers will be a small move with big impact.

Leadership 97

Leadership Compliance Strategy Branding 97

NCR

MARCH 1, 2016

At a time when we’re all experimenting with new technologies, strategies and tactics, it’s vital for us to get together—yes, in person—to trade ideas and learn from each other. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

Conference 40

Conference social media Marketing Strategies Strategy 40

PYMNTS

DECEMBER 30, 2019

This year, B2B payments technology made strides toward speed, transparency and efficiency as service providers took advantage of a massive market opportunity: corporates’ payment demands are growing more sophisticated, yet they continue to rely on checks and legacy tools. Beyond Legacy Payment Rails.

Innovation 105

Innovation Payments Cards Technology 105

PYMNTS

MAY 30, 2016

And to make sure that everyone starts off 2016, Part II on the same footing, we thought we would bring you a few of the top trending stories, as well as hot data/research topics, that will give you a head start on that all-important planning for 2016 and beyond. We’re two days away from the official start of the halfway mark of the year.

Trends 100

Trends Retail Fraud Mobile 100

PYMNTS

MARCH 8, 2017

“It’s very easy to underestimate the complexity of what’s required to scale a payments company, regardless of your go-to market strategy.”.

Fintech 130

Fintech Marketing Strategy Payments 130

PYMNTS

MARCH 5, 2016

In the early days of the smartphone, apps came upon consumers like tiny technological miracles sent from heaven to make their lives easier. There’s an app for that” was more than a marketing pitch. For a short time, it became something of a lifestyle movement for consumers enamored of their one-tap access to everything.

Mobile 100

Mobile Apple Study Google 100

The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Data Big Data 43

William Mills

MAY 11, 2016

Race Data – @RaceDataSystems – [link]. Turn data into energized relationships. Race dashboard: Large data set to work with. Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. Lots of useable data. ^KT.

Video 40

Video Mobile social media Analytics 40

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

Gonzobanker

AUGUST 23, 2021

The pandemic of 2020 may have been bad for a lot of businesses, but it was certainly good to technology vendors providing chatbots—i.e., Not a single technology has lived up to the promise. 2) The need for data. The problem is lack of data. Some people will tell you that “banks have a lot of data about their customers.”

Strategy 137

Strategy Study Data Tools 137

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Banks are not experts in IT, so now they can leverage plug-and-play technology functionality. Corezoid is advocating for a “process focused” view of bank technology, by use of APIs. Going to speak about technology can be better used in the card world. Maria Gurina (Bus.

Video 40

Video Lending social media Analytics 40

FICO

MARCH 24, 2021

I’d like to start with data ingestion, as the medium is the message and data is your medium. Data needs to be fed, shared, enriched, stored and used in the banking ecosystem for several different decisions. In order to achieve this, at the time of application, all types of data will need to be accessible in real time.

Data 59

Data social media Resources Examples 59

Celent Banking

JANUARY 22, 2015

In this same line, Banco Galicia in Argentina has a very interesting offering – Galicia MOVE – aimed to college students based on a totally digital proposition, underpinned by the use of digital channels and a targeted marketing strategy. Technological. In the meantime, coexistance may be possible.

Maine 100

Maine Lending Regulation Risk Management 100

Social Assurance

NOVEMBER 6, 2020

With a greater emphasis on leadership and strategic tracks in marketing content, and the flexible format of a virtual conference (content is available to attendees through December 31), marketers were given the best of both worlds. ” Investing in developing your marketing team’s skills will be essential in 2021.

Marketing 12

Marketing Conference Minneapolis Analytics 12

CB Insights

AUGUST 24, 2017

We define construction tech as startups working on construction design, team collaboration, and project site management, as well as those using drones and big data analytics primarily to transform the traditional mapping and surveying of construction sites. Research Briefing: Construction and Infrastructure. ” 3.

Industry 35

Industry Technology California US 35

William Mills

MAY 10, 2016

Like a HELOC on your car but using a technology platform. 12:32 pm Payment Data Systems – [link]. Matt Decker (VP, Technology). Payment Data Systems is unveiling Akimbo Now, delivery of digital cards that eliminates the need for plastic. Connecting to DMV’s across the country. Good job. ^WM.

San Jose 40

San Jose Customer Experience Mobile social media 40

CB Insights

MARCH 8, 2018

Join us for data-driven look at how major banks are approaching fintech investments and taking on insurgents. We define challenger banks as fintech companies leveraging technology and software to digitize and streamline retail banking. But challenger banks are innovating quickly and may pursue other opportunities first.

Retail 78

Retail Digital Banking Fintech Regulation 78

Abrigo

OCTOBER 20, 2016

The wave of technological innovation that has swept the business world in the past several years has fundamentally altered how many industries do business. Perhaps no industry has been so disrupted by this wave of technological innovation as the banking industry. Manual data entry is, simply, a pain.

Software 150

Software Lending Community Bank Taxes 150