Data Marketing Strategies Technology User Experience 
Perficient
JUNE 15, 2020
It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.
Perficient
AUGUST 14, 2023
Strategies for Seamless Migration and Accelerated Experimentation Growth The upcoming Google Optimize sunset has made it crucial for businesses to find reliable replacements. In today’s data-driven environment, the functionality of data experimentation tools is paramount. Document all actions taken in Google Optimize.
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Perficient
SEPTEMBER 9, 2020
Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? Having the Right Technology. It’s difficult to meet the expectations of a B2B buyer without all the right technologies and systems supporting the experience.
PYMNTS
APRIL 16, 2019
If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available. Unattended Loyalty .
PYMNTS
JULY 1, 2019
When it comes to technological innovation, however, the smaller players have long been outgunned by larger FIs and their sizable IT budgets. Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. This is changing — in a big way. percent will focus on this area.
PYMNTS
APRIL 3, 2018
How to bring mobile banking to the realm of the spoken word – beyond the mere recitation of account data, beyond call and response? In an interview with PYMNTS, Domach said that “we are very early in the journey with voice technology, especially when it comes to final financial technology.”.
FICO
NOVEMBER 14, 2018
Most of these meetings as of late are similar: We are improving the customer on-boarding user experience, both through improved user interfaces, but also through improved analytics to bring everything we know about the customer to bear in our interaction…regardless of product line or channel. At which point, I nod.
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