The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

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PYMNTS

MARCH 1, 2017

There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said.

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Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

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PYMNTS

NOVEMBER 3, 2017

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. Trilio Data. PYMNTS takes a look at the funding rounds announced this week below.

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PYMNTS

JUNE 5, 2020

Financial Institutions (FIs) that adopt open banking allow third parties like FinTechs to integrate with their application programming interfaces (APIs) to provide personalized financial management and payment apps that draw on bank customers’ data. FinTechs can supplement their customer data by tapping third-party repositories as well.

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PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The

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PYMNTS

MARCH 19, 2018

The European General Data Protection Regulation ( GDPR ) framework looms, with a deadline of May 25, 2018. Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems.

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PYMNTS

OCTOBER 13, 2016

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle.

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The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand.

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Gonzobanker

AUGUST 5, 2019

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Five Traits of High-Impact Marketing Departments. All marketing departments work hard to serve their internal customers.

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The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

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The Financial Brand

AUGUST 5, 2018

The post Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’ appeared first on The Financial Brand. Companies that deliver timely, relevant, and personalized messages can build loyalty and strong revenue growth.

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PYMNTS

MAY 4, 2020

Customer segment planning and predictive analytics have been absent from any recent retail marketing discussions. That new segmentation approach will demand an old approach to data. Whatever happened to data-driven decisioning? Marketing strategies have been somewhat shoddy during the pandemic.

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FICO

APRIL 4, 2022

Personalization can mean many things, such as inserting the name of the client/ consumer to individualize digital marketing. In the age of COVID-19, businesses try to deliver more with less budget, with the purse strings tightened on most departments — including marketing. How Can FICO Help Level Up Your Marketing?

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Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. With technology changing at the speed of light, it takes constant monitoring and oversight to keep the pace. Are you reviewing this data at least monthly?

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PYMNTS

FEBRUARY 21, 2019

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer.

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PYMNTS

NOVEMBER 30, 2020

Whether you want to track your run times, monitor your sleep or try to avoid a sunburn, the market for wearable technology is growing and evolving as companies large and small try to cash in on one of the holiday season’s hottest segments. Or at least it’s amended marketing strategies.

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PYMNTS

JULY 17, 2019

The investment will be used to accelerate product development and engineering while also fueling global go-to market strategy and deployment, DUST Identity said in a press release. The company’s technology addresses growing vulnerabilities and security disruptions as global value chains become more digital and dynamic.

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FICO

MAY 17, 2023

They wanted to know how investing in technology innovation was affecting growth. The top 25 percent of companies that were investing the most in technology innovation were growing at twice the pace of the 10 percent that invested the least. Which market trends matter – both in business and technology? Which direction?

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Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

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PYMNTS

APRIL 16, 2019

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available. Dialing Up the Display.

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PYMNTS

JULY 22, 2020

The Collective was conceived by Fayez Mohamood , co-founder and CEO of retail technology company Bluecore. The most compelling issues concern data collection and usage, admitting that brands lack a comprehensive understanding of consumer behavior. The pandemic forced it on to a digital platform in early Q2.

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Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute. ”].

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PYMNTS

MARCH 15, 2016

Knowing what data consumers are exchanging through a proprietary app is almost as important as having a platform they want to come to in the first place. The San Francisco-based app intelligence firm announced Monday (March 14) that it has acquired data marketing startup AppScotch for an undisclosed amount.

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William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

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Bobsguide

APRIL 4, 2022

Finastra today announced the appointment of Lynne Biggar, a proven financial services and marketing leader, to its Board of Directors, effective March 2022. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc.

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PYMNTS

JUNE 28, 2016

Small business banking technology firm D3 Banking announced a new funding round led by West Partners on Monday (June 27), a move the firm said will help it invest in research and development. West Partners President Dennis O’Brien pointed to D3’s innovative market strategy as cause for the investment.

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PYMNTS

JANUARY 27, 2017

is no longer the world’s largest market for FinTech investment, according to the latest report from Citigroup, released this week. The Series B funding round, which also saw participation from Blume Ventures and Omidyar Network, will go toward boosting NowFloats’ technology and toward customer support, the firm said this week.

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PYMNTS

MARCH 1, 2019

Linking financial institutions and corporates with its Banking-as-a-Service platform, ONPEX enables FIs to deploy cloud-based account and payment technology to digitize operations and enhance their cross-border corporate payment offerings. growth trajectory, particularly in the healthcare and public sectors. Contrast Security.

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ForwardBanker

MAY 1, 2018

If you are in marketing today, you’ve likely seen first-hand how powerful data is for marketing. At Deluxe, we’ve had a first-row seat to the evolution of data-driven marketing. The post The Data-Centric Organization: Overcoming the Challenges We All Face appeared first on Deluxe FS.

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The Financial Brand

JANUARY 19, 2024

This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? This article Are Your ‘Know Your Customer’ Processes and Technology Up to the Job? appeared first on The Financial Brand. Increasing fraud and regulatory scrutiny are putting more pressure on KYC programs.

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The Financial Brand

MAY 23, 2017

Business Analytics (BA) and Business Intelligence (BI) are the foundations for marketing success for banks and credit unions.

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CFPB Monitor

JANUARY 29, 2020

Recently, Carol Evans and Westra Miller from the Federal Reserve’s Division of Consumer and Community Affairs published an article in the Fed’s Consumer Compliance Outlook addressing this very issue, entitled “ From Catalogs to Clicks: The Fair Lending Implications of Targeted, Internet Marketing.”

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PYMNTS

JULY 1, 2019

When it comes to technological innovation, however, the smaller players have long been outgunned by larger FIs and their sizable IT budgets. Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. This is changing — in a big way. percent in 2017.

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PYMNTS

JULY 28, 2020

Cox said the first and most critical step in building the right rewards program is to look at a CU’s actual membership and use the data that CUs have on their members. She said the data behind a rewards program is often as important as the reward itself. Building The Right Offer. It’s just another dollar that was in their wallet.”.

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William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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social media Customer Experience Marketing Strategies Strategy 68

PYMNTS

NOVEMBER 9, 2018

With artificial intelligence (AI), Fraugster has developed a software solution that prevents fraud for online retailers, analyzing data from multiple sources and cross-checking information to determine whether a transaction is fraudulent or not. Asia and broader European markets. Based in Germany, Fraugster raised more than $13.9

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