The Financial Brand

MAY 22, 2023

Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand. Here's how marketers can use these insights. This article Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies appeared first on The Financial Brand.

Marketing Strategies 32

Marketing Strategies Strategy Cards Marketing 32

Perficient

APRIL 20, 2023

That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

MARCH 12, 2020

In an interview with Karen Webster, David Weidner, senior director of Pelion Market Development at Arm , said that that data combined with machine learning (ML) is the key for retailers to build personalized shopping experiences across physical and online settings. Making sense of it all means getting a hold of the data.

Retail 182

Retail Data Examples Online 182

Accenture

MARCH 18, 2016

Banks are relying more and more upon Big Data and analytics to transform their distribution and marketing strategies. In our research into how high-performing companies (those that deliver above-average business performance on a consistent basis) approach analytics, we found that. Read more.

Big Data 150

Big Data Analytics Data Marketing 150

PYMNTS

JUNE 5, 2020

Financial Institutions (FIs) that adopt open banking allow third parties like FinTechs to integrate with their application programming interfaces (APIs) to provide personalized financial management and payment apps that draw on bank customers’ data. FinTechs can supplement their customer data by tapping third-party repositories as well.

Security 174

Security Fintech Data Fraud 174

The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

Marketing Strategies 38

Marketing Strategies Strategy Marketing Banking Trends 38

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Quantifying Media/Marketing Mix.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

BankInovation

JULY 2, 2020

To stay ahead, savvy financial services brands are adopting innovative, data-centric marketing strategies to drive customer acquisition, retention and long-term loyalty. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

PYMNTS

AUGUST 6, 2019

Amazon’s online pharmacy, PillPack, is being accused of getting access to patient data it wasn’t entitled to, through a third party, according to a report by The Wall Street Journal. Doctors and hospitals purchase patient data from Surescripts. ReMy said the company’s decision seems to be financially motivated. .

Data 109

Data Marketing Strategies Software Online 109

The Financial Brand

NOVEMBER 24, 2019

Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention. The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand.

Marketing Strategies 31

Marketing Strategies Trends Strategy Marketing 31

PYMNTS

AUGUST 18, 2016

Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy. PYMNTS’ August Omnicommerce Tracker discusses the subject of marketing strategy and analytics with Mike Harkey, VP of Foursquare. 83% | The percentage of U.S.

Data 100

Data Trends Marketing Strategies Strategy 100

BankInovation

JULY 7, 2020

The financial services industry is in a state of flux dictated by growing competition, consumer demands for personalized experiences, and unpredictable market forces.

Data 64

Data Marketing Marketing Strategies Meeting 64

Perficient

JUNE 15, 2020

The goal of conversational marketing should always revolve around enhancing your user’s experience, while minimizing friction. An effective conversational marketing strategy can: Create a more authentic human experience with your brand. Quantify the impact of marketing and sales campaigns.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

PYMNTS

NOVEMBER 3, 2017

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. Trilio Data. PYMNTS takes a look at the funding rounds announced this week below.

Analytics 189

Analytics Data Capital San Francisco 189

PYMNTS

MARCH 19, 2018

The European General Data Protection Regulation ( GDPR ) framework looms, with a deadline of May 25, 2018. Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems.

Analytics 124

Analytics Data Compliance Tools 124

Perficient

SEPTEMBER 9, 2020

Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? Another critical technology is a product information management (PIM) system designed to manage your product data and optimized content to support multiple channels.

Resources 340

Resources System Marketing Strategies Strategy 340

Payments Dive

FEBRUARY 17, 2017

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. That leads to bad guesses. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive.

Marketing Strategies 207

Marketing Strategies Millennials Payments Strategy 207

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 75

social media Marketing Marketing Strategies Strategy 75

The Financial Brand

OCTOBER 25, 2018

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

Marketing Strategies 23

Marketing Strategies Strategy Cards Marketing 23

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

Data 42

Data Analytics Branding Technology 42

Perficient

MARCH 23, 2021

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. Tablet data is also included. data views. The following chart shows time-on-site stats by market category across different U.S. and globally.

Mobile 421

Mobile Study Community Industry 421

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 32

Data Marketing Branding Technology 32

PYMNTS

FEBRUARY 26, 2020

Qdoba will also be working with the Paytronix Data Insights service with its new partnership. That service will allow the chain to access a new level of information via data processing and analytics from the Paytronix model.

Customer Experience 130

Customer Experience Marketing Strategies Mobile Branding 130

Abrigo

OCTOBER 4, 2016

Some banks or credit unions may already offer a downloadable and printable pdf of the application through their website, but that can be incredibly inefficient for the institution’s lenders who have to key in the data after it’s received. Prior to finalizing marketing strategy, consider which resources are available and the desired timeframe.

Resources 236

Resources Marketing Strategies Strategy Community 236

Bobsguide

JULY 13, 2022

As NXTsoft continues its mission to foster open banking initiatives, providing financial institutions a way to leverage and integrate best of breed solutions, Diulus will work with NXTsoft’s direct sales, inside sales, marketing accounting teams and more to lead the go to market strategy for the organization.

Pennsylvania 88

Pennsylvania Denver Atlanta United States 88

PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. Electronic Frontier Foundation Technologist Bennett Cyphers said, according to the report, “This data is often used for training machine learning models to do better ad targeting. But in the U.S.,

Comparison 109

Comparison Google Marketing Strategies Retail 109

The Financial Brand

NOVEMBER 9, 2022

This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape? The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future. This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape?

Data 42

Data Branding Fintech Marketing Strategies 42

Social Assurance

JANUARY 21, 2022

All of these activities run on data. Whether it’s personally identifiable information, location, or shopping habits, data is generated and collected each and every day and in numerous ways. January 28 is International Data Privacy Day, a global effort to empower and encourage individuals to protect their digital data.

Data 31

Data Marketing Branding Examples 31

The Financial Brand

MARCH 23, 2021

The use of data and insights must extend beyond marketing communication, supporting business decisions and customer engagement. The post The State of Customer Data Management in Banking appeared first on The Financial Brand.

Data 43

Data Management Branding Marketing 43

South State Correspondent

SEPTEMBER 20, 2022

Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers. The theme was how marketing needs to be better integrated into all facets of the bank, from data to talent acquisition, but how other lines of business can benefit from learning marketing.

Conference 195

Conference Marketing social media Data 195

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 43

Data Banking Trends Analysis Trends 43

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 41

Digital Banking Data Customer Experience Branding 41

PYMNTS

MAY 4, 2020

That new segmentation approach will demand an old approach to data. Whatever happened to data-driven decisioning? Even an astute and sophisticated marketer like Apple CEO Tim Cook seemed to show an absence of data awareness on the company’s earnings call last week. Did Mac sales go up because people are working from home?

Strategy 182

Strategy How To Retail Data 182

The Financial Brand

NOVEMBER 17, 2021

The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete. The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 37

Data Marketing Banking Trends Analysis 37