article thumbnail

GoCardless moves beyond recurring collections with new tool 

Bank Innovation

GoCardless, the recurring payments company that allows clients to collect from customers’ bank accounts, is launching Success+, a new tool that uses transactional data and machine learning to automatically schedule the best date to retry failed payments.

Tools 259
article thumbnail

Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. These provide the encryption used by the Web Push Notification protocol, and can be generated using many freely available generator tools. Capturing Subscriptions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
article thumbnail

Data – The Lifeblood of Intelligence Automation

Perficient

The Data: The Gas That Makes the AI Go What good is a stand-alone AI tool for businesses if it isn’t grounded in trusted, contextual data? If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience.

Data 491
article thumbnail

Perficient Named a Major Player in Two Global IDC MarketScape Reports

Perficient

In today’s competitive landscape, prioritizing customer experience is essential for success, making it crucial for organizations to choose the right professional services partner to help them deliver exceptional experiences that meet customer expectations. What Does This Inclusion Mean for Perficient?

Report 251
article thumbnail

Perficient Included in IDC Market Glance: Lending Digital Transformation Strategies

Perficient

A Pathway to Improved Loss Rates and Happier Customers. IDC recently included Perficient in the “Loan Collections-Recovery” category of its “ Market Glance: Worldwide Consumer & Small Businesses Lending Digital Transformation Strategies, Q2 2022 (Doc # US49009422, April 2022).” Developing sophisticated routes of communication (i.e.,

Lending 354
article thumbnail

Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience

PYMNTS

Online merchants must also be careful to ensure their fraud-fighting systems work without mistakenly sweeping up honest customers. Unfocused anti-fraud solutions as well as customer errors — such as mistyped data — can trigger false positives. A 2019 PYMNTS survey found that 60.8 percent said this was their most onerous problem.