Perficient
JUNE 24, 2023
However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Overcoming Hurdles and Driving Results In this series of articles, we will explore how Optimizely tools can help businesses overcome these hurdles and drive results.
Perficient
NOVEMBER 9, 2020
When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?
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Perficient
JUNE 22, 2020
Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! On the list of 100 influencers, Eric is #5. Eric has been part of the SEO industry for over 20 years.
Perficient
JUNE 15, 2020
Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.
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As lenders navigate the challenges and opportunities presented by the state of the market, alternative lending strategies have emerged as powerful tools for success. In a market where swift opportunity capture equates to gaining market share, lenders must recognize the importance of adapting to shifting landscapes.
South State Correspondent
OCTOBER 9, 2023
Clients that are paying above-market rates. Banks have also provided this strategy without fees depending on circumstances and market competition. We are delivering current market information to the client. The message to the borrower must be genuine and an objective market representation.
Bank Innovation
APRIL 22, 2020
GoCardless, the recurring payments company that allows clients to collect from customers’ bank accounts, is launching Success+, a new tool that uses transactional data and machine learning to automatically schedule the best date to retry failed payments.
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The ability to efficiently and accurately process these loans is the key to surviving and dominating a competitive market. Automated tools are making it possible to keep up with demand while also ensuring compliance, but it is important to remember that not all solution providers are created equal.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!
Advertiser: Data Robot
Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
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