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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Perficient Listed in Forrester Now Tech: Salesforce Consulting Partners, Q1 2021 Report

Perficient

Staying on top of the trends with ongoing training and certifications. Forrester defines Salesforce consulting partners as: “Services providers that can help Salesforce customers successfully transform their business using Salesforce technology. Perficient’s Functionality Lies in Technology Services.

Report 507
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The Holy Quest for CRM in Anytown, USA

Gonzobanker

DoRight, Calvin’s son and present-day CEO, realized that the bank’s growth across counties, states and lines of business had made managing relationships much more involved than the ol’ nod to a customer on Main Street in the morning, an approach that had always worked well for his father. Thomas proclaimed. Or so they thought.

System 148
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Top 6 Trends for the Banking Industry in 2024

Perficient

Driven by technological advancements, regulatory changes, and shifting consumer preferences, the banking industry must evolve and respond accordingly. Intelligent automation and other data analytic tools enable banks to optimize processes, enhance decision-making, and improve customer experiences.

Trends 221
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Perficient Names Five Area Vice Presidents, Expands Executive Leadership Team

Perficient

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

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Digital Banking: Humanizing the Customer Experience

FICO

Be fascinated by your customers, not your technology. Make customers feel safe. I covered commandments 1, 2, and 9 in my post on The Customer Journey. Many enterprises have succumbed to the inclination to digitize everything, which by default leads to cold, clinical experiences. Omnichannel is customer-led.