eCommerce Media Gets Its Own Upfront Event
PYMNTS
JULY 3, 2020
CEO Dirk Van de Put said at the 2020 RBC Capital Markets’ Consumer & Retail Conference that by placing ads that are “very relevant to the moment” for numerous brands – such as Oreo and Cadbury – the company is reflecting evolving consumer habits. eCommerce media is also getting something of an upfront event.
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