Remove Branding Remove Millennials Remove Regional Remove social media
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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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The Trends Driving Retail Into The New Decade

PYMNTS

What brands used to guide their merchandising processes in the old paradigm requires too much manual input, hinging on data sets and models that are too general, and accruing too slowly — too much like a “fulfilling prophecy,” he noted. However, it is increasingly out of data, and out of step with modern consumer behavior and preferences.

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How You Handle Fraud Will Make Millennials Drop or Love You

FICO

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. In Millennial parlance, that’s “harsh.”.

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Does Destination Maternity Chain Bankruptcy Signal Larger Trends?

PYMNTS

though they also operate under such brands as Motherhood Maternity and Pea in the Pod stores. “As Growing number of working pregnant women and increasing demand from developing regions are the basic factors that will boost the maternity apparel market,” that report said. The company owns 458 stores in the U.S.,

Trends 101
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Winning the Customer

Banking 2020

No one understands this trend better than those pesky millennials. These digital-heavy, mobile-savvy youngsters feel free to eschew brand loyalty and shop around for options on a whim, and the constant emergence of new technologies supports fickle habits. At the same time, credit unions chalked up 3% growth in new millennial customers.

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Try to Catch Venmo in Person-to-Person Payments

American Banker

Though banks are bigger in peer-to-peer payments overall, Venmo is better at functionality and branding and millennials love it. Now banks are launching Zelle with high hopes and the advantage of real-time speed. Can they catch up? Should they even bother?

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12 Industries That Will Thrive Thanks To Millennials

CB Insights

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.