Branding Millennials National Regional 
PYMNTS
OCTOBER 31, 2017
That growth appears to be driven by millennials, with responses to a recent Citibank poll indicating survey participants between the ages of 18 and 36 expect to spend 2.5 Increased millennial spending comes despite the fact that the demographic is the one that most needs to save money, CitiBank noted in the article. billion, up 8.3
PYMNTS
APRIL 13, 2017
In a press release , the companies said the combined business will operate under the GSTV brand and deliver 3.3 National and regional marketers across all industry sectors now have a way to reach valuable, attentive consumers. billion annual impressions through more than 18,000 locations in all 50 states by year’s end. “We
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PYMNTS
MARCH 23, 2016
While the eCommerce giant has managed to narrow this window to one or two days, an unlikely brand is saying that it should take no longer than an hour. If that doesn’t impress millennial clothes shoppers, maybe plain white socks and t-shirts will.
PYMNTS
APRIL 23, 2019
One might argue that the shifts have been better or for worse (when was the last time one could separate a millennial from their iPhone for a decent conversation?), Apple gets its shine from the fact that, per BV, it “makes innovation accessible, and uses its brand to viscerally connect with its consumers and establish a new normal.
Tech and Finance
JULY 13, 2016
Regional and mid-tier banks face an uphill battle on the digital front, but have advantages they can capitalize on with some focus and determination. Alarm bells are sounding in boardrooms of regional and mid-tier banks across the U.S. Jim Marous, co-publisher of The Financial Brand, said the J.D. Or at least they should be.
Banking 2020
NOVEMBER 27, 2015
No one understands this trend better than those pesky millennials. These digital-heavy, mobile-savvy youngsters feel free to eschew brand loyalty and shop around for options on a whim, and the constant emergence of new technologies supports fickle habits. At the same time, credit unions chalked up 3% growth in new millennial customers.
American Banker
JANUARY 2, 2017
Though banks are bigger in peer-to-peer payments overall, Venmo is better at functionality and branding and millennials love it. Now banks are launching Zelle with high hopes and the advantage of real-time speed. Can they catch up? Should they even bother?
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