Branding Community Millennials Regional 
Independent Banker
NOVEMBER 21, 2021
As the first mutual bank to open in decades, Walden Mutual Bank is gearing up to support New England’s farmers, food service industry and sustainable food community. submitted its application to the FDIC at the end of August with the intent to serve New England’s local and sustainable food community with a bank owned by its depositors.
PYMNTS
JUNE 24, 2019
The region is also the home to more than 213 million millennials. Together, Visa and Razer FinTech have the opportunity to transform the payments experience for not only the gaming community, but many of Southeast Asia’s unbanked and underserved consumers as well,” said Chris Clark, Visa’s regional president for Asia Pacific.
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NCR
JULY 12, 2016
Millennial customers are quickly becoming key to the growth strategy of financial institutions, particularly in hyper-competitive markets where customer churn remains high. While millennials tend to judge a bank on the basis of its digital capabilities, they still also expect a human connection to advise them.
Long Lasting Ideas
FEBRUARY 23, 2016
Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.
PYMNTS
APRIL 23, 2019
Tick down the list of offerings spanning decades (the Mac, the iPhone, the iPod, iTunes, the iOS operating system/ecosystem), and one can find that the ways we communicate, listen, stream and, indeed, interact with technology have all shifted. but Apple has made itself indispensable across many verticals.
Tech and Finance
JULY 13, 2016
Regional and mid-tier banks face an uphill battle on the digital front, but have advantages they can capitalize on with some focus and determination. Alarm bells are sounding in boardrooms of regional and mid-tier banks across the U.S. Jim Marous, co-publisher of The Financial Brand, said the J.D. Or at least they should be.
Celent Banking
MARCH 16, 2015
The conference was full of community bankers discussing evolving business models and the pressures its placing on their ability to gather deposits. Large banks are now trying to compete on serving the customer and they´re positioning themselves to look and feel like a community experience. Presenters proposed some solutions.
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