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Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220
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Digital Shift Gives Rise To DTC Brands

PYMNTS

The second is the rise of direct-to-consumer (DTC) brands. Last year, DTC online sales reached an impressive $14.28 It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen.

Branding 251
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Online Banking Without Third-Party Cookies

Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. Consumers have tolerated them as a necessary cost of doing business online, even as they’ve grown to loathe them.

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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Their platform is not able to scale, [and they’re] searching for how to create a better framework for what they’re already doing.”. Brands that are either expanding existing DTC operations or have only sold through a marketplace can use channels like Amazon without creating potential conflicts in their path to selling directly to consumers.

Branding 215
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eBay: Offline Payment Preferences Are Changing Online Habits

PYMNTS

The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. Retailers must, therefore, assess what type of shopping experiences consumers are searching for, as well as how to provide swift payments.

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