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Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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eBay: Offline Payment Preferences Are Changing Online Habits

PYMNTS

The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. Retailers must, therefore, assess what type of shopping experiences consumers are searching for, as well as how to provide swift payments.

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How Can Automakers and Suppliers Win Over Customers With Digital?

Perficient

McDonald’s took these recommendations and rolled out innovative digital self-order kiosks, updated dining experiences with an app to order, and then announced they would implement a trial phase for a loyalty program in Arizona in later years. Adidas went all in with their digital experience because they noticed online sales were increasing.

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Why Invisible Will Make 2020’s Payments Innovation Roar

PYMNTS

Two hundred and seventy-four years later, those words are the perfect framework for understanding what will define the next decade of innovation in payments and any ecosystem that touches it. Sometimes those innovations disrupted old models and players; other times they made them better and more efficient. The Invisible Innovators .

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What Innovators Can Learn From Netflix

PYMNTS

But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. A combination of forces — Netflix’s own content and technology innovations and advances in hardware and software — helped them consistently attract more eyeballs.

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BankBazaar Turns 15: Celebrating a Decade and a Half of Innovation and Diversity

BankBazaar

With this innovation, customers could complete the Know Your Customer (KYC) process online, swiftly and effortlessly. New Launch Party with Co-Branded Credit Cards 2021 was a year of celebration as BankBazaar joined hands with YES BANK and RBL Bank to introduce co-branded Credit Cards. Kumar , Kerala 3. “A