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Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

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There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. For instance, she said customers will always want good prices, selection and convenience when they shop.

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Digital Shift Gives Rise To DTC Brands

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Outside of the pandemic — if there is such a thing as outside of the pandemic — two stories have been the most compelling in retailing so far this year. The second is the rise of direct-to-consumer (DTC) brands. Last year, DTC online sales reached an impressive $14.28 There are two kinds of DTC brands that have arisen.

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Today In Retail: Birkenstock Might Sell To CVC; Cognira Releases AI Suite For Retail

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In today’s top retail news, Birkenstock is said to be in discussions for a sale to CVC Capital Partners, while Cognira has released its AI Promotion Solution. Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. Cognira Rolls Out AI Promotion Suite For Retailers.

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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

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Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. Let’s hope the discussion isn’t much too little and way too late, but is more about how to respond to retail’s COVID-19 wake-up call.

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How Brands Can Avoid Direct-To-Consumer Pitfalls

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Their platform is not able to scale, [and they’re] searching for how to create a better framework for what they’re already doing.”. Brands that are either expanding existing DTC operations or have only sold through a marketplace can use channels like Amazon without creating potential conflicts in their path to selling directly to consumers.

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Digital-First Economy Redefines Retail And Consumer Behavior

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When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. More consumers are going online to shop and pay as the pandemic progresses. It produced several payment trends, which can be found in the How We Shop report. D2C Explodes.

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