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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

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Google, Amazon Map Out Retail Future On The Road

PYMNTS

The future of retail is playing out in multiple places, not the least of which is the open road. One of the latest examples of that comes from General Motors, which plans to add Google apps capability to its cars in 2021, according to a report. Google Play. That’s where the connected vehicle ecosystem is being built.

Google 171
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Google Highlights Black-Owned Businesses On Shopping Tab

PYMNTS

Coinciding with Black History Month, Google is extending the Black-owned attribute to its Shopping tab, building on the initiatives launched across Search and Maps over the summer. The label reads “identifies as Black-owned” and will appear in Google Shopping’s results. .

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Google Updates Search To Simplify Online Shopping

PYMNTS

Google has updated its search function to make searching for clothing items and accessories easier, the company said in a blog post. To start using the service, a customer simply types in the name of the accessory they’re looking for in the Google search bar, like “bathrobes,” “pants” or “bathing suits.”

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Google, Carrefour Team On Voice-Activated Grocery Delivery In France

PYMNTS

Carrefour Group , one of the world’s biggest supermarket chains, and Google are launching a voice-activated grocery shopping service in France. Carrefour and Google said Tuesday (June 16) their latest innovation is part of the French retailer’s ambition to accelerate its expansion into food eCommerce. . billion euros ($3.1

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Google To Give More Power To Brands In Online Ads

PYMNTS

On Friday (March 17), Google announced plans to increase the amount of control companies have over their online ads, specifically though that appear on YouTube. The decision comes after some of Google’s top U.K. clients will no longer be advertising with Google, which includes major brands such as Domino’s Pizza Inc.

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Walgreens Follows Amazon And Walmart Into The Retailer-as-Ad-Agency Trend

PYMNTS

The hot new thing in “Big Retail” is offering in-house advertising on your website to your vendors – because why get paid only once on a purchase if you can get paid twice? In short, retailers get paid to place the ad, and then get paid again when the merchandise is sold. “We

Retail 216