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Google, DTC Retailers Form Advocacy Group

PYMNTS

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. It foresees a short-term evolution of retailing to an all-DTC world.

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Today In Retail: Birkenstock Might Sell To CVC; Cognira Releases AI Suite For Retail

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In today’s top retail news, Birkenstock is said to be in discussions for a sale to CVC Capital Partners, while Cognira has released its AI Promotion Solution. Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. Cognira Rolls Out AI Promotion Suite For Retailers.

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

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In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

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Google At Work On App-Connected Smart Debit Card

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To reportedly help it compete with Apple Pay and the Apple Card, Google is creating its own tangible and virtual debit cards. The tech company’s debit card will have the brand of Google along with its partnered financial institution; however, it is not known what the offering’s name will be.

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Google, Amazon Map Out Retail Future On The Road

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The future of retail is playing out in multiple places, not the least of which is the open road. One of the latest examples of that comes from General Motors, which plans to add Google apps capability to its cars in 2021, according to a report. Google Play. That’s where the connected vehicle ecosystem is being built.

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How Analytics Can Help Fashion Brands And Retailers

PYMNTS

What does it take for a fashion brand to stay on top of the trends? But not all brands excel at crawling the web for information relevant to their businesses. “A Historically, large retailers tend to move more slowly. Its technology works like Google , in a sense. “We A lot of market data.

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The Digital Shift In Retail And Payment Methods

PYMNTS

Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this area. In retail technology, Yotpo is helping brands capture the digital shift by making a compressed marketing stack for online shopping.

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