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Celebrity Event Planner Colin Cowie On How ‘Hospertainment’ Can Save The Events Business

PYMNTS

It hasn’t been a good year for hospitality and events, with the pandemic shutting down travel, large gatherings, venues and the desire to be physically close to other people. Celebrity Event Planner Colin Cowie of Colin Cowie Lifestyle said the industry has to pivot to survive. Social events, he noted, are a different animal entirely.

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eCommerce May Save Fashion Week Events In 2020

PYMNTS

It just might turn out to be the saving grace for many events as the COVID-19 virus scatters plans and people. It joins other events forced to postpone or cancel, including fashion weeks in Shanghai, Beijing, Seoul, Bologna and Geneva. However, Imajo said the effect will be tempered by online exposure.

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Amazon Works SMBs Into Prime Day Events

PYMNTS

13 and 14, consumer perception of the event as a holiday shopping kickoff remains to be seen. In a survey of 3,000 shoppers, the online fashion retailer says Prime Day is expected to be the No. 1 shopping day in Q4, with 67 percent planning to make a purchase during the event. Yet it’s not a sure thing, in the current climate.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. After ten years of testing bank marketing, there is now a pretty good formula for brand affinity marketing that is driven by the data. The public laughed.

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Alibaba’s ‘Singles Day’ Shopping Event Marks A Decade

PYMNTS

After starting out as an occasion celebrated by university students , China’s Alibaba helped popularize the country’s Singles Day as a retail shopping event. This year, the annual event turns 10, and the Chinese eCommerce retailer is billing this year’s ocassion as “the largest-ever in terms of scale and reach.”.

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Faire Bets Wary Buyers Will Support Online Trade Show

PYMNTS

Faire said: “This has raised a common question for brands and retailers: How can we safely connect and continue doing business under this new set of risks?”. According to the statement, Faire brands and retailers will receive year-round access to the following: Virtual showrooms that will allow retailers to view entire catalogs.

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Auto1 Online Car Marketplace Plans To Go Public

PYMNTS

Auto1 said it would put about three-quarters of that back into its business, which includes its Autohero website brand. At the time, Auto1 said the investment was in the form of “convertible notes,” which could become shares of stock in the event of an initial public offering. billion) from the stock sales. billion euros in 2019.

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