Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire. What’s Next?

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Meeting Customer Experience Millennials Branding 309

PYMNTS

MARCH 19, 2019

The Global Wellness Institute found that the market for those kinds of offerings was value at $4.2 The outlet also reported that wellness event and product revenue has almost tripled in the prior two years. At the same time, major brands have backed integrations taking place during conferences.

Los Angeles 116

Los Angeles Marketing San Francisco New York City 116

PYMNTS

JUNE 16, 2017

One publication that’s helping to further evolve the publishing world when it comes to content marketing is Good Housekeeping. The 132-year-old magazine has taken content marketing to a new level following the hiring of its new Editor-in-Chief, Jane Francisco, just four years ago. We can do Facebook Live.

Marketing 101

Marketing social media Branding Technology 101

PYMNTS

OCTOBER 2, 2019

It’s not exactly high time for legal online gambling yet – that comes in early 2020, with the Super Bowl and then the NCAA college basketball tournament – but the betting season is certainly heating up on more ways than one. And that new fuel comes as the legal online and mobile gambling industry in the U.S. College and U.S.

Online 134

Online Houston New Jersey Innovation 134

PYMNTS

FEBRUARY 26, 2019

Caesars Entertainment announced that it has reached an agreement to offer DraftKings , the leading sports-tech entertainment brand in the country, providing market access for its online gaming products. The access is exclusive to Caesars locations across select states where the company operates casino properties.

Online 108

Online Mississippi New Jersey Boston 108

PYMNTS

APRIL 13, 2020

It will be a series of virtual market weeks to help businesses connect with customers at a time when in-person events are impossible to hold. These three virtual market weeks can help answer member and toy community needs. The first market week will be July 13 through 19. Two additional weeks are planned for Aug.

New York 255

New York Dallas Community Industry 255

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St.

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

DECEMBER 17, 2020

At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. 17) announced a “first of its kind” event scheduled for Friday, Dec. The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

NOVEMBER 30, 2020

trillion total addressable market. “We Still, the company disclosed in the filing that it sees the firm’s serviceable addressable market — a measure of total potential business in its current core areas — as $1.5 That includes $1.2 trillion for short-term stays and $239 billion for experiences. That included $1.8

Marketing 151

Marketing Google Community Company 151

PYMNTS

NOVEMBER 10, 2020

billion people will mark Singles’ Day – the country’s exponentially larger answer to America’s Black Friday or Prime Day events – on Wednesday (Nov. 11), with analysts expecting companies to ring up billions of dollars in online sales. "If billion in online sales. The unofficial holiday falls on Nov. 11 each year.

United States 155

United States Branding Online Maine 155

PYMNTS

FEBRUARY 24, 2020

One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. For retailers, it can be as simple as an in-store event or a high-profile design that consumers will travel to visit. So, what constitutes experiential marketing for retailers? Golf games at the mall?

Retail 210

Retail Branding New York City Indiana 210

PYMNTS

OCTOBER 22, 2020

It’s been replete with stumbles and delays getting the new technology paradigm off the ground — most notably in the middle of the coronavirus pandemic, a global event that put the brakes on projects large and small worldwide. also known as “3DS 2.0” or “EMV 3DS”) has been a rocky road.

Fraud 221

Fraud Online Security Cards 221

PYMNTS

NOVEMBER 13, 2020

The retail giant disclosed via Twitter that it plans to keep most Walmart and Neighborhood Market locations open from 7 a.m. Starting November 14, Walmart stores and Neighborhood Markets will be open 7 AM to 11 PM until further notice. The sale’s second phase began online on Wednesday (Nov. local time.

Samsung 235

Samsung US Retail Operations 235

PYMNTS

JUNE 9, 2016

It’s a fact of life in online commerce and doubly so when the mission is identifying susceptible shoppers. ’s Gamer Network and its flagship event, the EGX gaming convention. We’re extremely pleased to have the backing of another market-leading partner.”. If you don’t have the data, you don’t have much.

Retail 100

Retail Resources Online Data 100

PYMNTS

JULY 12, 2018

Last month, the company said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout. In addition, Pinterest is expanding its Shopping Ads tool to reach hundreds of marketers and advertisers.

Tools 105

Tools Groups Video Mobile 105

PYMNTS

DECEMBER 30, 2020

Many enjoyed huge first-day price pops, heating up the IPO market even more — and 2021 seems poised to only continue the fireworks. Popular stock-trading app Robinhood Markets reportedly recently hired Goldman Sachs to lead a possible 2021 IPO that would value the company at more than $20 billion. Then shares soared 85.8

Marketing 198

Marketing Company Online Management 198

PYMNTS

NOVEMBER 23, 2020

Western Union first unveiled the goal of expanding digital payments to 100 countries during its investor day event in 2019. With consumers increasingly turning to online ways of doing things amid the pandemic, Western Union saw its digital revenue jump 45 percent in the third quarter compared to the same period a year ago.

Payments 361

Payments Strategy Regional Trends 361

PYMNTS

MAY 3, 2018

More and more, digital-first brands are becoming brick-and-mortar-second brands with an intentional presence in the physical retail world — even if that presence is much smaller than the footprint left by the retailers that fizzled before them. The brand says it intends to keep expanding in the fall, with L.A. next on the list.

Branding 100

Branding Portland New York City Retail 100

PYMNTS

MAY 19, 2020

Reduced store visits and larger order quantities have led to supply shortages that have increased consumers’ willingness to try new brands and new categories,” said Charlie Gage, director of business intelligence at Inmar Intelligence. According to eMarketer, more than six in 10 U.S. adults will be digital coupon users this year.

Branding 239

Branding Retail Meeting National 239

PYMNTS

OCTOBER 30, 2020

In a move that will likely see a large rise in sales, Alibaba Group Holding Ltd will begin its Singles Day shopping event ahead of schedule in 2020, Reuters reported Friday (Oct. Chris Tung , chief marketing officer for Alibaba, said per the report on Thursday (Oct. brands per a new AlixPartners poll.

Branding 141

Branding Survey Online Report 141

PYMNTS

JULY 1, 2020

We can only hope at this point for a gradual recovery,” LVMH Chairman Bernard Arnault told investors on an online call Tuesday (June 30). That estimate comes from market intelligence company GlobalData, which predicts that total spending in the region will dip to $60.3 Could the online surge help luxury goods? billion in 2019.

Branding 246

Branding Regional United States Groups 246

PYMNTS

NOVEMBER 12, 2019

The numbers are in from Alibaba’s annual Singles’ Day online shopping event, and among the big winners are L’Oréal and Nestle. 12), the two brands were standouts in a day-long eCommerce event that brought in a total of $38.38 The Alibaba -sponsored event also featured live-streamed marketing of 1,000 brands.

United States 101

United States Branding Apple Online 101

PYMNTS

SEPTEMBER 15, 2020

TVPage ’s Ambassador Storefronts application, which helps salespeople sell online through customized shops, is now available on the SAP App Center digital marketplace, according to a Tuesday (Sept. The brand teamed with multiple TikTok influencers to offer tailored denim in this year’s Levi’s Haus Miami activation. 15) announcement.

Miami 130

Miami Video Branding Online 130

PYMNTS

OCTOBER 26, 2017

Online mattress firm Casper appears to be the latest startup taking the brick-and-mortar plunge and launching 15 pop-up shop locations nationwide, according to reports from retail news source Chain Store Age. The first stop on the retail tour was Ponce City Market in Atlanta, Georgia, the Wednesday (Oct. 25) article said.

Branding 100

Branding Atlanta New Jersey Georgia 100

PYMNTS

JUNE 11, 2018

In news that might please frat boys, fans of European beer and owners of man caves, Heineken has started online sales of its home tap machines and the two-liter kegs that work with it. But this is not Heineken’s first foray into online beer sales. A direct-to-consumer service means Heineken can be fast to market, she said.

Online 115

Online United States New York City Georgia 115

PYMNTS

FEBRUARY 12, 2018

In order to stay relevant to our customers, the brand has evolved the game over the years while keeping the concept the same,” McDonald’s archivist Mike Bullington told Business Insider. And almost as many restaurants — 72 percent — offer in-store events. Just over 16 percent of restaurants offer in-store QR codes.

Nashville 118

Nashville Apple Atlanta Examples 118

PYMNTS

JANUARY 17, 2020

As one estimate put it, “in 2018, the global eSports market was valued at nearly $865 million, (and the) global eSports market revenue will reach $1.79 The issue isn’t really about brand-new taxes, but is about enforcing existing tax laws and applying them to eSports. billion in 2022.”. State Pressure. Taxing Confusion.

Taxes 132

Taxes Online Policies Philadelphia 132

PYMNTS

SEPTEMBER 16, 2019

17) will discuss the fraud problem stemming from influencer marketing. The event strives to unite the worlds of communications and marketing to stimulate conversations about digital marketing and influencer campaigns, PR Daily reported on Monday (Sept. Sylo is sponsoring the event. He said, “$1.3

social media 150

social media Regulation New York City Baltimore 150

PYMNTS

APRIL 1, 2020

The increase started in February, with online orders up 108 percent year over year, according to Quantum Metric. It was an event they had never foreseen.”. GoodFirms surveyed more than 100 of the top eCommerce experts to determine the most effective tactics for small-scale online shops. But what about nonessential goods?

social media 216

social media Retail Michigan Strategy 216

PYMNTS

JUNE 16, 2017

As such, it would behoove retailers to invest wisely in incorporating social media strategies into their overall marketing campaigns. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue. Unveiled at Asia’s CES event last week, the Consumer Technology Assn.’s

Study 119

Study Online social media Retail 119

PYMNTS

MAY 12, 2020

Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Testing has generally been reserved for bigger and luxury retail brands. percent from 35.5

Retail 130

Retail How To Branding Strategy 130

PYMNTS

OCTOBER 21, 2020

21) that it is launching a new destination for electronics products to feature Certified Refurbished products, not from its sellers but from brands like De'Longhi, Dirt Devil, Hoover, Makita, Philips and Razer, which will sell exclusively on the eBay platform. The reCommerce trend continues to gain momentum. eBay announced on Wednesday (Oct.

Branding 192

Branding Samsung Meeting Millennials 192

Perficient

DECEMBER 4, 2020

For example, in “Adobe Analytics” events are configured to trigger when an action is taken, like when a user submits a form on the site. When a user submits the form, a predefined set of events fire. By setting up analytics goals and enhanced eCommerce, you will be able to tell if your online marketing efforts are truly working.

Analytics 309

Analytics Google Tools social media 309

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. No PGA events. championships. championships. “We

social media 141

social media Branding Examples Marketing 141

Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Market specifically to your niche.

Marketing 191

Marketing Industry Case Study Groups 191

PYMNTS

NOVEMBER 8, 2019

The event will be held on Monday (Nov. The event was started in 2009 by then-Chairman and CEO Daniel Zhang. The event was started in 2009 by then-Chairman and CEO Daniel Zhang. It is now the biggest online shopping event in the world, rivaling that of Cyber Monday and Black Friday. brands this year,” Fan said.

Branding 105

Branding Online Retail Innovation 105