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Celebrity Event Planner Colin Cowie On How ‘Hospertainment’ Can Save The Events Business

PYMNTS

It hasn’t been a good year for hospitality and events, with the pandemic shutting down travel, large gatherings, venues and the desire to be physically close to other people. Celebrity Event Planner Colin Cowie of Colin Cowie Lifestyle said the industry has to pivot to survive. Social events, he noted, are a different animal entirely.

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eCommerce May Save Fashion Week Events In 2020

PYMNTS

It just might turn out to be the saving grace for many events as the COVID-19 virus scatters plans and people. It joins other events forced to postpone or cancel, including fashion weeks in Shanghai, Beijing, Seoul, Bologna and Geneva. However, Imajo said the effect will be tempered by online exposure.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

Then, in a twist of innovative thinking, Ogilvy, the famous ad firm, was brought in. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. FOMO – The Perceived Ubiquity of Brand Affinity Marketing.

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Perficient and Lake Champlain Chocolates Win Award for Incredible Paid Search Results

Perficient

Perficient developed a strategic, optimized search campaign targeting consumers interested in sending gifts to their loved ones ahead of one of Lake Champlain Chocolates’ biggest seasonal events (Easter). It was a well-executed campaign with a great outcome for the brand. It was amazing work.”.

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Why Invisible Will Make 2020’s Payments Innovation Roar

PYMNTS

Two hundred and seventy-four years later, those words are the perfect framework for understanding what will define the next decade of innovation in payments and any ecosystem that touches it. Sometimes those innovations disrupted old models and players; other times they made them better and more efficient. The Invisible Innovators .

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What Innovators Can Learn From Netflix

PYMNTS

But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. A combination of forces — Netflix’s own content and technology innovations and advances in hardware and software — helped them consistently attract more eyeballs.

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Path To World Series Brings Changes To Online Gambling

PYMNTS

It’s not exactly high time for legal online gambling yet – that comes in early 2020, with the Super Bowl and then the NCAA college basketball tournament – but the betting season is certainly heating up on more ways than one. And that new fuel comes as the legal online and mobile gambling industry in the U.S. Payments Innovation.

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