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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Celebrity Event Planner Colin Cowie On How ‘Hospertainment’ Can Save The Events Business

PYMNTS

It hasn’t been a good year for hospitality and events, with the pandemic shutting down travel, large gatherings, venues and the desire to be physically close to other people. Celebrity Event Planner Colin Cowie of Colin Cowie Lifestyle said the industry has to pivot to survive. Social events, he noted, are a different animal entirely.

Iowa 285
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Salesforce Launches NFT Cloud

Perficient

Adam Caplan, Salesforce’s Senior Vice President of emerging technology, explained said that the software targets brands who want to drive engagement and provide their customers with special event access via NFTs rather than sell works of art.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. Next, you need to size up your offerings against rivals and reference brands. Now/New/Next is a means of rapidly benchmarking your customer experience portfolio against leading brands.

Meeting 309
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Rethinking the Customer Experience: Themes from the 2017 Model Bank Submissions

Celent Banking

Customer experience initiatives are typically the most numerous. The standards of customer engagement are constantly changing, and banks are experimenting with new ways to drive increased satisfaction, higher revenue, and greater loyalty. Brands are similar and products/ services are frequently cross-sold.

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Pandemic Continues To Dull Allure Of Luxury Goods

PYMNTS

We can only hope at this point for a gradual recovery,” LVMH Chairman Bernard Arnault told investors on an online call Tuesday (June 30). GlobalData analysts say the closure of a number of luxury-branded stores across Asia Pacific makes a short-term recovery unlikely. Could the online surge help luxury goods? billion in 2019.

Branding 246