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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Who is Coming After Gen Z and What Will They Expect from a Customer Experience?

Perficient

Seems like a good customer experience aided by the right tools and technologies will be p assé for this generation. Accountability : loyalty will be given to brands that provide accountability at every level. ’ in building a foundation that will support a brand surviving and thriving into the next century.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. reported that net sales plunged by 44.7 Designer Brands Chief Executive Officer Roger Rawlins said in the announcement, “As we said last quarter, the effect of COVID-19 on our industry has been unprecedented and has created many significant near-term challenges. percent to $482.8

Branding 141
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Return Season Hits Hard; Some Retailers See Bright Side Of Customer Experience

PYMNTS

In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. A rather large share of which, according to reports, will never actually make it back to store shelves — real or virtual. But while the season is here, it doesn’t have to be a time of dread.