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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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Shake Shack On Tapping AI And Other Tools To Optimize The Customer Experience

PYMNTS

It's no secret that restaurants have been hurting since the pandemic caused a seismic, almost-overnight shift in their customer engagement strategies. The QSR began as a hot dog stand in New York City’s Madison Square Park in 2001 and has since grown to become a global brand, with more than 250 locations around the world. .

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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

The imperative for transformation has never been clearer, and this is highlighted in Forrester’s report, The Future Of Insurance. Perficient’s insurance experts, who were interviewed for this report, echo this sentiment, emphasizing the need for insurers to embrace innovation to stay relevant.

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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. Don’t Wreck Your Customer Relationships. There are so many ingredients that make up a reliable customer experience program. Join Us Next Week.

Data 294
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The Little Lingerie Brand That Could

PYMNTS

The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes.

Branding 100
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Banks Should Make 2024 a True ‘Year of Digital’

Gonzobanker

While the mobile banking revolution has been going on for more than 15 years, most bank and credit union executives report that they are still only partially through their digital transformation. Like FIS, this announced migration has spurred many future digital discussions among the JHA install base.

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Florida Retail Reopening Fails To Draw Consumers

PYMNTS

A report from Tampa, among others, showed that few of the outlet stores took advantage. Inside the mall, patrons walked past dark and shuttered storefronts,” reported The Tampa Bay Times. Stores must do their best to provide a positive customer experience amid the COVID-19 crisis. Some wore masks. Many did not.

Florida 205