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Commerce Principal Quoted in ForresterNow Report

Perficient

Mike Rabbior, Perficient’s Principal and Commerce Chief Strategist, was quoted in two separate sections of the ForresterNow Marketers: Make Sure B2B Marketplaces Are On Your Radar report. Tailoring a Specialized Marketplace Strategy. Would you put up the same signs? Probably not.”. Conditional Promotional Factors.

Report 495
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Perficient Listed in Forrester Now Tech: Commerce Services, Q4 2020 Report

Perficient

Forrester Now Tech: Commerce Services, Q4 2020 Report. Providing a quality commerce experience is table stakes in these unprecedented times, and brands across all industries are racing to sell through digital channels.

Report 572
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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. reported that net sales plunged by 44.7 Designer Brands Chief Executive Officer Roger Rawlins said in the announcement, “As we said last quarter, the effect of COVID-19 on our industry has been unprecedented and has created many significant near-term challenges. percent to $482.8

Branding 141
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” Download the report today to discover more! To succeed, you must change the way you conceive and build new products as a digital business.

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Authentic Brands Could Buy Arcadia Group And Debenhams

PYMNTS

Authentic Brands is said to be in talks with Debenhams and Arcadia Group administrators, with unnamed sources claiming that the retail company is mulling a bid for the Sir Philip Green retail empire and the retailer, Retail Gazette reported. Arcadia Group is the owner of Evans, Dorothy Perkins, Burton, Topshop and others.

Groups 224
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202