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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. So, is now the time for AR?

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Return Season Hits Hard; Some Retailers See Bright Side Of Customer Experience

PYMNTS

The dreaded returns season has hit retail with a predictable but painful thud. In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. In the brick-and-mortar retail era it was a nuisance to be avoided. Now that number tops 50 percent.

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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. reported that net sales plunged by 44.7 The company operates almost 1,000 retail stores under names like DSW Designer Shoe Warehouse and The Shoe Company. In separate news, retailer Express Inc. percent to $482.8 Comparable sales fell 42.3 Comparable sales fell 42.3

Branding 141
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Report: Instacart Is Mulling IPO

PYMNTS

Representatives of grocery-delivery powerhouse Instacart have met with investment bankers to explore taking the company public, the Financial Times (FT) reported. next year, FT reported. Instacart uses smartphone apps to connect customers with "shoppers" who pick up goods and deliver them to the customers.

Report 268
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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. See Report: Digital Transformation Is Key To Boosting Customer Satisfaction.

Online 421
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Why Smart Retailers Wish Their Customers Many Happy Returns

PYMNTS

Any doubt about the seismic scale of the digital shift was put to rest this week as Walmart (up 75 percent) and Target (up 141 percent) reported earnings that showed clear spikes in eCommerce as a result of the pandemic. At Narvar, returns are more of a post-purchase customer strategy than a drain on cash flow.

Retail 224