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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Booking Holdings CEO Says Travel Recovery Will Take Years, Not Quarters

PYMNTS

Booking Holdings , the world’s largest online travel company, continues to feel the weight of the pandemic, warning investors Thursday (Nov. But the company also said that it continues to innovate with things like an in-house “seamless payments network.”. 5) that the outbreak’s current U.S. 31, saving as much as $300 million annually.

Online 178
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. But experiential marketing is also a customer-centric strategy intended to drive customer retention and strengthen the bond between retailer and consumer.

Retail 210
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Chatbot Tracker: The Best Bots Of The Year

PYMNTS

Bots can order a personal pizza , book a flight to anywhere , stir up a cocktail recipe, ship last-minute holiday gifts , memorialize dead relatives and bring back infamous “Friends” characters, register voters to vote or get a new driver’s license and help check your bank account. Chatbots have had quite the year. Santander U.K.

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Why Credit Unions Have A Member Loyalty Gap

PYMNTS

Loyalty can be even trickier when consumer demand is well ahead of FI innovation — as is the case for credit unions, as documented by the Credit Union Innovation Playbook from PYMNTS. percent of CUs actively invested in loyalty and rewards innovations during the past three years. Customer Experience. Yet, only 29.4

Fraud 124
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How Apps And Bunk Beds Factor Into A New Connected Travel Experience

PYMNTS

But his properties will be similar to some higher-end hotels when it comes to linens, pillows and toiletries, which will be provided by an upscale brand. ( This drive for innovation extends to the company, which doesn’t run like a traditional hotel brand. With Life House, Zeidan said, “we own the entire experience.”.

Miami 115