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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Booking Holdings CEO Says Travel Recovery Will Take Years, Not Quarters

PYMNTS

Booking Holdings , the world’s largest online travel company, continues to feel the weight of the pandemic, warning investors Thursday (Nov. But the company also said that it continues to innovate with things like an in-house “seamless payments network.”. 5) that the outbreak’s current U.S. 31, saving as much as $300 million annually.

Online 178
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Didi Checks Into Hotel Booking Industry

PYMNTS

China’s largest ridehailing app Didi Chuxing is breaking into the hotel booking business. And according to reports, Booking — formerly known as Priceline — will offer Didi’s on-demand car services through its Booking.com apps via an integration. In addition, Didi customers can book hotels through Booking.com and its sister site Agoda.

Industry 115
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Beautycounter Embraces D2C Innovation With Purpose

PYMNTS

No matter how innovative they are, companies still need to get paid. And not many companies this year have combined business model creativity with payments innovation more than Beautycounter. While all the innovations and the business awards are nice to have, Renfrew is most proud of her work as a beauty industry activist.

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Travel Firm Booking Invests $500M In Didi Chuxing

PYMNTS

Chinese ride-hailing company Didi Chuxing has received $500 million in funding from Booking Holdings. Instead, according to reports , Booking — formerly known as Priceline — will offer Didi’s on-demand car services through its Booking.com apps via an integration.

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What Innovators Can Learn From Netflix

PYMNTS

Netflix Co-founder and CEO Reed Hastings has written a new book about building the video-streaming powerhouse that now has nearly 200 million subscribers globally, as of the end of July. In the book, he freely admits that his formula might not work for every company. I Don’t Want To, But I Have To’.